Press Releases

Lafonn Debuts New Ad Campaign for Summer/Fall 2019

Its president served as creative director.

Published

5 years ago

July 11, 2019

INSTORE Staff

(PRESS RELEASE) CYPRESS, CA — Lafonn has debuted a new ad campaign designed with the female self-purchaser in mind and with its brand mission at heart: to offer the world’s finest simulated diamond jewelry at a price within reach.

The campaign will include print and digital trade advertisements, consumer digital ads, and social media promotions. An assortment of co-op advertising images, along with Lafonn’s complimentary creative services, is also available to authorized retail partners.

Produced by an in-house team, the campaign was shot near Lafonn’s headquarters in Orange County, California and showcases the brand’s newest arrivals for Summer and Fall 2019. Molly Wang, president of Lafonn, served as creative director and shares, “I found inspiration for our shoot by being true to the brand’s mission. Lafonn was created for all women to own and enjoy beautiful, affordable jewelry.”

Look for the new campaign images now on Lafonn.com.

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