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Lafonn Debuts New Ad Campaign for Summer/Fall 2019

Its president served as creative director.

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(PRESS RELEASE) CYPRESS, CA — Lafonn has debuted a new ad campaign designed with the female self-purchaser in mind and with its brand mission at heart: to offer the world’s finest simulated diamond jewelry at a price within reach.

The campaign will include print and digital trade advertisements, consumer digital ads, and social media promotions. An assortment of co-op advertising images, along with Lafonn’s complimentary creative services, is also available to authorized retail partners.

Produced by an in-house team, the campaign was shot near Lafonn’s headquarters in Orange County, California and showcases the brand’s newest arrivals for Summer and Fall 2019. Molly Wang, president of Lafonn, served as creative director and shares, “I found inspiration for our shoot by being true to the brand’s mission. Lafonn was created for all women to own and enjoy beautiful, affordable jewelry.”

Look for the new campaign images now on Lafonn.com.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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