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Lafonn Debuts New Ad Campaign for Summer/Fall 2019

Its president served as creative director.

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(PRESS RELEASE) CYPRESS, CA — Lafonn has debuted a new ad campaign designed with the female self-purchaser in mind and with its brand mission at heart: to offer the world’s finest simulated diamond jewelry at a price within reach.

The campaign will include print and digital trade advertisements, consumer digital ads, and social media promotions. An assortment of co-op advertising images, along with Lafonn’s complimentary creative services, is also available to authorized retail partners.

Produced by an in-house team, the campaign was shot near Lafonn’s headquarters in Orange County, California and showcases the brand’s newest arrivals for Summer and Fall 2019. Molly Wang, president of Lafonn, served as creative director and shares, “I found inspiration for our shoot by being true to the brand’s mission. Lafonn was created for all women to own and enjoy beautiful, affordable jewelry.”

Look for the new campaign images now on Lafonn.com.

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Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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