Press Releases

Lashbrook Announces New Training Program

Published

7 years ago

May 30, 2018

INSTORE Staff

(PRESS RELEASE) DRAPER, UT – Lashbrook, award-winning men’s wedding ring manufacturer and designer, announces a new training program designed for sales associates of partnered stores.

“Lashbrook University is an opt-in email course designed to help our stores succeed in selling Lashbrook,” said Travis Isaacson, vice president of marketing and client training. “We’ve crafted the course to appeal to various learning styles and interest levels.”

“Lashbrook University is very simple,” said Isaacson. “Enroll in the course and learn to earn entries for weekly prize drawings.”

Each week participants are sent a short email lesson with tips and tricks of selling Lashbrook along with basic product knowledge. To earn entries for the weekly drawings, participants are asked to follow Lashbrook on social media, pass quizzes, sell Lashbrook rings and share photos of Lashbrook rings sold on social media.

Weekly prizes vary from gift cards, free lunches and movie tickets to Lashbrook product, weekend getaways and a $5,000 vacation.

“We’re excited to equip our partners with the tools and knowledge to succeed,” said Eric Laker, president and founder. “We’ve been asked to create a better training program for our stores and we believe Lashbrook University is the solution.”

Lashbrook University will be available to partnered stores this June.

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”