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Live Demonstrations of GIA iD100 at Baselworld

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(PRESS RELEASE) BASEL, SWITZERLAND – As synthetic diamonds grow in the global gem and jewelry market, GIA provides the research, education, laboratory services and instrumentation to support confidence in the industry. Throughout the Baselworld trade show in Switzerland on March 22-27, 2018, GIA will offer live demonstrations at Stand W23 in Hall 2.0 of the GIA iD100TM gem testing device that distinguishes natural diamonds from synthetics and diamond stimulants. Visitors will also have the opportunity to learn about laboratory services, GIA education, alumni member benefits, GIA’s Retailer Support Program and more. In addition, the GIA Show Service Laboratory in Hall 3.0 will offer colored stone services during the show.

The Baselworld trade show is the first time that the GIA iD100TM gem testing device will be demonstrated at a trade show in Europe. This device uses advanced spectroscopic technology to distinguish natural diamonds from synthetic (HPHT and CVD) diamonds and diamond stimulants in the colorless to near-colorless range, mounted and loose, rough and cut, in sizes starting from 0.9 millimeters in diameter. For more information on the GIA iD100 visit GIA.edu/id100. Those interested in purchasing the device can email [email protected].

Convenient access will be available for GIA Colored Stone Services during the show March 22 – 26 from 9:30 a.m. to 5:00 p.m. and on March 27 from 9:30 a.m. to 2 p.m. in Hall 3.0, Stand A03. Show attendees can submit stones for GIA Colored Stone Identification Report, and GIA Colored Stone Identification and Origin Report services at the Show Service Laboratory. Stones are tested on a first-come, first-served basis; service time can vary depending on when items are submitted. When services are completed, clients will be notified by phone, email or text to pick up their stones and temporary reports. Final reports will be mailed within two to three weeks. For more information, visit here or call +1 800 421 7250 ext. 4517 or +1 760 603 4517. Diamond and pearl report services will not be available.

The GIA Retailer Support Program offers retailers the use of GIA signage, educational counter displays and brochures to bring GIA information about diamonds, colored stones and pearls into the conversation at the store counter. Stop by GIA’s booths for a complimentary copy of GIA’s book The Passion of Colored Stones – a new 48-page book covering informative topics like colored stone quality factors, geographical sources and treatment information with beautiful images for 18 of the most popular colored stones. Free copies will be available while supplies last and the book will also be available through the Retailer Support Program website. The Retailer Support Program also offers material that can be used in advertising, and on a retailer’s website and social media pages, as well as a series of training modules retailers can use with their staff. For more information visit here.

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For press inquiries, please contact Nellie Barnett at [email protected] or +1 760-603-4184.

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