Press Releases

Live Demonstrations of GIA iD100 at Baselworld

Published

6 years ago

March 14, 2018

INSTORE Staff

(PRESS RELEASE) BASEL, SWITZERLAND – As synthetic diamonds grow in the global gem and jewelry market, GIA provides the research, education, laboratory services and instrumentation to support confidence in the industry. Throughout the Baselworld trade show in Switzerland on March 22-27, 2018, GIA will offer live demonstrations at Stand W23 in Hall 2.0 of the GIA iD100TM gem testing device that distinguishes natural diamonds from synthetics and diamond stimulants. Visitors will also have the opportunity to learn about laboratory services, GIA education, alumni member benefits, GIA’s Retailer Support Program and more. In addition, the GIA Show Service Laboratory in Hall 3.0 will offer colored stone services during the show.

The Baselworld trade show is the first time that the GIA iD100TM gem testing device will be demonstrated at a trade show in Europe. This device uses advanced spectroscopic technology to distinguish natural diamonds from synthetic (HPHT and CVD) diamonds and diamond stimulants in the colorless to near-colorless range, mounted and loose, rough and cut, in sizes starting from 0.9 millimeters in diameter. For more information on the GIA iD100 visit GIA.edu/id100. Those interested in purchasing the device can email giastore@gia.ediu.

Convenient access will be available for GIA Colored Stone Services during the show March 22 – 26 from 9:30 a.m. to 5:00 p.m. and on March 27 from 9:30 a.m. to 2 p.m. in Hall 3.0, Stand A03. Show attendees can submit stones for GIA Colored Stone Identification Report, and GIA Colored Stone Identification and Origin Report services at the Show Service Laboratory. Stones are tested on a first-come, first-served basis; service time can vary depending on when items are submitted. When services are completed, clients will be notified by phone, email or text to pick up their stones and temporary reports. Final reports will be mailed within two to three weeks. For more information, visit here or call +1 800 421 7250 ext. 4517 or +1 760 603 4517. Diamond and pearl report services will not be available.

The GIA Retailer Support Program offers retailers the use of GIA signage, educational counter displays and brochures to bring GIA information about diamonds, colored stones and pearls into the conversation at the store counter. Stop by GIA’s booths for a complimentary copy of GIA’s book The Passion of Colored Stones – a new 48-page book covering informative topics like colored stone quality factors, geographical sources and treatment information with beautiful images for 18 of the most popular colored stones. Free copies will be available while supplies last and the book will also be available through the Retailer Support Program website. The Retailer Support Program also offers material that can be used in advertising, and on a retailer’s website and social media pages, as well as a series of training modules retailers can use with their staff. For more information visit here.

For press inquiries, please contact Nellie Barnett at nbarnett@gia.edu or +1 760-603-4184.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”