Headlines

Macy’s/Gap Tie-Up a Sign of the Times

Department stores seek unique draws to get shoppers in the door.

Published

8 months ago

September 1, 2023

INSTORE Staff

PHOTOGRAPHY: Courtesy of Macy’s/Gap

Talk about strange bedfellows: Gap will soon be selling an exclusive collection of sleepwear, underwear and intimates for men and women in select Macy’s stores (and also via its app and website).

This is first-ever partnership between the two high-profile brands, and will “bridge Macy’s rich heritage and industry expertise with Gap’s legacy of modern American style,” the participants say.

It also shows the lengths department store retailers are willing to go these days to find ways to provide unique merchandise that will lure in customers. (Kohl’s partnership with Sephora is another high-profile example of such efforts.)

Not surprisingly, executives at Gap and Macy’s expressed enthusiasm for their hookup.

“This collection is a great addition to our men’s and women’s basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style,” said Rachel Leinwand, Macy’s Vice President of Merchandising Active, Basics, Outdoor.

Similarly, said Adrienne Gernand, President of B2B and International Commerce at Gap Inc.: “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the U.S.”

Centric Brands will design, produce, and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s through a partnership facilitated by Gap’s licensing agency, IMG.

Will this work? Future financial results from both/either retailers should help tell the tale.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”