Connect with us

Headlines

Macy’s/Gap Tie-Up a Sign of the Times

Department stores seek unique draws to get shoppers in the door.

mm

Published

on

Macy’s/Gap Tie-Up a Sign of the Times
PHOTOGRAPHY: Courtesy of Macy’s/Gap

Talk about strange bedfellows: Gap will soon be selling an exclusive collection of sleepwear, underwear and intimates for men and women in select Macy’s stores (and also via its app and website).

This is first-ever partnership between the two high-profile brands, and will “bridge Macy’s rich heritage and industry expertise with Gap’s legacy of modern American style,” the participants say.

It also shows the lengths department store retailers are willing to go these days to find ways to provide unique merchandise that will lure in customers. (Kohl’s partnership with Sephora is another high-profile example of such efforts.)

Not surprisingly, executives at Gap and Macy’s expressed enthusiasm for their hookup.

“This collection is a great addition to our men’s and women’s basics assortments that will provide classic but modern styling with quality fabrics and fit – giving our customers more options to own their style,” said Rachel Leinwand, Macy’s Vice President of Merchandising Active, Basics, Outdoor.

Similarly, said Adrienne Gernand, President of B2B and International Commerce at Gap Inc.: “This launch is an opportunity to amplify the Gap brand and deliver must-have essentials in comfortable, breathable fabrics to men and women across the U.S.”

Advertisement

Centric Brands will design, produce, and distribute the Gap and GapBody sleepwear and intimates assortment sold at Macy’s through a partnership facilitated by Gap’s licensing agency, IMG.

Will this work? Future financial results from both/either retailers should help tell the tale.

Advertisement

SPONSORED VIDEO

She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

Promoted Headlines

Most Popular