Connect with us

Calendar

Promote Homegrown Retail This Independence Day … and More Event Ideas for July

mm

Published

on

ON INDEPENDENCE DAY link up with some other small retailers in your community to promote the benefits of a vibrant mom-and-pop retail scene. Put up signage touting your local links, organize a joint barbecue or some other communal event and tout your support of local jewelry designers. (Check out facebook.com/independentretailermonthUSA for more ideas and event calendars.)

  • July 14 It took 63 years for Father’s Day to go from brainwave to presidential declaration. Who is to say Cousin’s Day won’t make the big time as well? Start promoting.
  • July 18 The 80th birthday of Hunter S Thompson, author of Fear And Loathing In Las Vegas, who had this to say about risk-taking: “The only people who really know where (the edge) is are the ones who have gone over.”
  • July 20 National In the Doghouse Day. Sales expert Dave Richardson says ask your client, “How big is that doghouse?” The key to solving his problem lies in what he says next.

This article originally appeared in the July 2017 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

Promoted Headlines

Most Popular