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Promote Homegrown Retail This Independence Day … and More Event Ideas for July

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ON INDEPENDENCE DAY link up with some other small retailers in your community to promote the benefits of a vibrant mom-and-pop retail scene. Put up signage touting your local links, organize a joint barbecue or some other communal event and tout your support of local jewelry designers. (Check out facebook.com/independentretailermonthUSA for more ideas and event calendars.)

  • July 14 It took 63 years for Father’s Day to go from brainwave to presidential declaration. Who is to say Cousin’s Day won’t make the big time as well? Start promoting.
  • July 18 The 80th birthday of Hunter S Thompson, author of Fear And Loathing In Las Vegas, who had this to say about risk-taking: “The only people who really know where (the edge) is are the ones who have gone over.”
  • July 20 National In the Doghouse Day. Sales expert Dave Richardson says ask your client, “How big is that doghouse?” The key to solving his problem lies in what he says next.

This article originally appeared in the July 2017 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Put Your Trust in Wilkerson

To do business successfully with anyone, you need a certain “comfort level.” That’s something that Phillips Pitts, owner of two Parris Jewelers stores in Hattiesburg, Miss., said he felt immediately when he first talked to Wilkerson’s Rick Hayes. He was just about to launch an anniversary sale. And he chose Wilkerson to handle all the details — from the marketing to the sales floor. “Rick cared what was going to happen to Parris Jewelers,” says Pitts. “Not just during the sale but after the sale.” Would he recommend Wilkerson to other jewelers contemplating a large-scale sale? Absolutely, says Pitts, who says the results “exceeded their expectations.” His trust in Wilkerson has only grown after the numbers came in. “They were interested in me fulfilling and what I need to fulfill to make my company better.”

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