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Promote Homegrown Retail This Independence Day … and More Event Ideas for July

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ON INDEPENDENCE DAY link up with some other small retailers in your community to promote the benefits of a vibrant mom-and-pop retail scene. Put up signage touting your local links, organize a joint barbecue or some other communal event and tout your support of local jewelry designers. (Check out facebook.com/independentretailermonthUSA for more ideas and event calendars.)

  • July 14 It took 63 years for Father’s Day to go from brainwave to presidential declaration. Who is to say Cousin’s Day won’t make the big time as well? Start promoting.
  • July 18 The 80th birthday of Hunter S Thompson, author of Fear And Loathing In Las Vegas, who had this to say about risk-taking: “The only people who really know where (the edge) is are the ones who have gone over.”
  • July 20 National In the Doghouse Day. Sales expert Dave Richardson says ask your client, “How big is that doghouse?” The key to solving his problem lies in what he says next.

This article originally appeared in the July 2017 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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