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Promote Homegrown Retail This Independence Day … and More Event Ideas for July

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ON INDEPENDENCE DAY link up with some other small retailers in your community to promote the benefits of a vibrant mom-and-pop retail scene. Put up signage touting your local links, organize a joint barbecue or some other communal event and tout your support of local jewelry designers. (Check out facebook.com/independentretailermonthUSA for more ideas and event calendars.)

  • July 14 It took 63 years for Father’s Day to go from brainwave to presidential declaration. Who is to say Cousin’s Day won’t make the big time as well? Start promoting.
  • July 18 The 80th birthday of Hunter S Thompson, author of Fear And Loathing In Las Vegas, who had this to say about risk-taking: “The only people who really know where (the edge) is are the ones who have gone over.”
  • July 20 National In the Doghouse Day. Sales expert Dave Richardson says ask your client, “How big is that doghouse?” The key to solving his problem lies in what he says next.

This article originally appeared in the July 2017 edition of INSTORE.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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