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Mobile Searches for Jewelry Have Skyrocketed by 110% in America

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Mobile isn’t the future – it’s now.

According to some number crunching from online retailer Karus Chains, searches for silver and gold jewelry on mobile devices in 2015 increased by 110 percent in the United States. Globally, mobile searches for jewelry increased by 100 percent.

Karus Chains arrived at these findings after pulling data from Google’s Keyword Planner tool that included more than 5 million individual searches.

Recently, we highlighted a Huffington Post article explaining the importance of small businesses improving their online search visibility. Such an investment looks increasingly wise in light of these discoveries.

Other findings include:

  • USA: Total searches for silver and gold jewelry increased by 48 percent.
  • USA: In 2015, mobile devices were responsible for 61 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.
  • Global: Total searches for silver and gold jewelry increased by 41 percent.
  • Global: In 2015, mobile devices were responsible for 58 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.

Read the full report at Karus Chains

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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