Headlines

Mobile Searches for Jewelry Have Skyrocketed by 110% in America

Published

8 years ago

January 28, 2016

INSTORE Staff

Mobile isn’t the future – it’s now.

According to some number crunching from online retailer Karus Chains, searches for silver and gold jewelry on mobile devices in 2015 increased by 110 percent in the United States. Globally, mobile searches for jewelry increased by 100 percent.

Karus Chains arrived at these findings after pulling data from Google’s Keyword Planner tool that included more than 5 million individual searches.

Recently, we highlighted a Huffington Post article explaining the importance of small businesses improving their online search visibility. Such an investment looks increasingly wise in light of these discoveries.

Other findings include:

USA: Total searches for silver and gold jewelry increased by 48 percent.
USA: In 2015, mobile devices were responsible for 61 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.
Global: Total searches for silver and gold jewelry increased by 41 percent.
Global: In 2015, mobile devices were responsible for 58 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.

Read the full report at Karus Chains

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”