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Mobile Searches for Jewelry Have Skyrocketed by 110% in America

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Mobile isn’t the future – it’s now.

According to some number crunching from online retailer Karus Chains, searches for silver and gold jewelry on mobile devices in 2015 increased by 110 percent in the United States. Globally, mobile searches for jewelry increased by 100 percent.

Karus Chains arrived at these findings after pulling data from Google’s Keyword Planner tool that included more than 5 million individual searches.

Recently, we highlighted a Huffington Post article explaining the importance of small businesses improving their online search visibility. Such an investment looks increasingly wise in light of these discoveries.

Other findings include:

  • USA: Total searches for silver and gold jewelry increased by 48 percent.
  • USA: In 2015, mobile devices were responsible for 61 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.
  • Global: Total searches for silver and gold jewelry increased by 41 percent.
  • Global: In 2015, mobile devices were responsible for 58 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.

Read the full report at Karus Chains

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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