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Mobile Searches for Jewelry Have Skyrocketed by 110% in America

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Mobile isn’t the future – it’s now.

According to some number crunching from online retailer Karus Chains, searches for silver and gold jewelry on mobile devices in 2015 increased by 110 percent in the United States. Globally, mobile searches for jewelry increased by 100 percent.

Karus Chains arrived at these findings after pulling data from Google’s Keyword Planner tool that included more than 5 million individual searches.

Recently, we highlighted a Huffington Post article explaining the importance of small businesses improving their online search visibility. Such an investment looks increasingly wise in light of these discoveries.

Other findings include:

  • USA: Total searches for silver and gold jewelry increased by 48 percent.
  • USA: In 2015, mobile devices were responsible for 61 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.
  • Global: Total searches for silver and gold jewelry increased by 41 percent.
  • Global: In 2015, mobile devices were responsible for 58 percent of searches for silver and gold jewelry, a 42 percent increase from the previous year.

Read the full report at Karus Chains

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SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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