(Press Release)
NES Group/Xtreme Time launched new men’s watch and jewelry collections at the recent JCK show in Las Vegas.
The jewelry is crafted of stainless steel and genuine leather and includes bespoke bracelets and necklaces. Retail price points are between $49-$99. The watches are made of stainless steel with multi-function Japanese movements and feature colorful design elements derived from Ike Behar’s apparel collections. Patterned silks culled from neckwear, richly textured suiting fabrics, and fine quality leathers and skins are combined with Ike Behar’s patented quilted collar stitch. Retail price points are between $250-$350.
Ralph Hanan, VP of the NES Group/Xtreme Time, says: “As we continue to innovate in the men’s accessory categories, we are very enthusiastic about the message we can deliver with the Ike Behar brand. Ike Behar is synonymous with class and sophistication; the brand has always done well combining bold fashion together with functionality, and our new jewelry and watch collections do a great job of extending that signature Ike Behar flair beyond the lapel and onto the best-dressed man’s wrist.”
Alan Behar, president of Ike Behar, says: “As our brand continues to evolve to a full collection of menswear and accessories brand based on the shirt collection first created by founder, Ike Behar, master tailor almost 60 years ago. We are very excited to partner with NES Group/Xtreme Time to bring a fresh jewelry and watch collection to the market. Their talented design group has collaborated with Ike Behar to develop a truly special collection which brings our brand and its heritage of style, craftsmanship and quality to the next level.”
