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New Smartphone App Lets Customers Try on Rings Before They Buy Them

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You take a photo of your hand, swipe here, swipe there – and voila.

Shop 4 Rings, a new app for iPhones, is aiming to solve a problem that many folks encounter when shopping for jewelry online, as Digital Trends explains. The app, according to the article, is a mobile jewelry store that displays a gallery of rings and lets customers buy directly from an online retailer like Amazon, but also combines hand recognition technology with augmented reality to help shoppers “try on” the rings before they buy them. The user first takes a photo of her hand, and then, “to place the jewelry on a different finger, simply swipe left or right, or tap twice to zoom in and adjust its placement.”

Read more at Digital Trends

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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