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New Smartphone App Lets Customers Try on Rings Before They Buy Them

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You take a photo of your hand, swipe here, swipe there – and voila.

Shop 4 Rings, a new app for iPhones, is aiming to solve a problem that many folks encounter when shopping for jewelry online, as Digital Trends explains. The app, according to the article, is a mobile jewelry store that displays a gallery of rings and lets customers buy directly from an online retailer like Amazon, but also combines hand recognition technology with augmented reality to help shoppers “try on” the rings before they buy them. The user first takes a photo of her hand, and then, “to place the jewelry on a different finger, simply swipe left or right, or tap twice to zoom in and adjust its placement.”

Read more at Digital Trends

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When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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