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New Smartphone App Lets Customers Try on Rings Before They Buy Them

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You take a photo of your hand, swipe here, swipe there – and voila.

Shop 4 Rings, a new app for iPhones, is aiming to solve a problem that many folks encounter when shopping for jewelry online, as Digital Trends explains. The app, according to the article, is a mobile jewelry store that displays a gallery of rings and lets customers buy directly from an online retailer like Amazon, but also combines hand recognition technology with augmented reality to help shoppers “try on” the rings before they buy them. The user first takes a photo of her hand, and then, “to place the jewelry on a different finger, simply swipe left or right, or tap twice to zoom in and adjust its placement.”

Read more at Digital Trends

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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