Headlines

New Smartphone App Lets Customers Try on Rings Before They Buy Them

Published

8 years ago

March 22, 2016

INSTORE Staff

You take a photo of your hand, swipe here, swipe there – and voila.

Shop 4 Rings, a new app for iPhones, is aiming to solve a problem that many folks encounter when shopping for jewelry online, as Digital Trends explains. The app, according to the article, is a mobile jewelry store that displays a gallery of rings and lets customers buy directly from an online retailer like Amazon, but also combines hand recognition technology with augmented reality to help shoppers “try on” the rings before they buy them. The user first takes a photo of her hand, and then, “to place the jewelry on a different finger, simply swipe left or right, or tap twice to zoom in and adjust its placement.”

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Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”