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Luck Favors Those Who Work Hard, Says This Motorsports-Loving Jeweler

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Nick Boulle

Nick Boulle
de Boulle, Houston, TX

Nick Boulle is best known for his passions: motorsports, cycling, watches, design and family. His love for cars and competition drove him early in life to racing cars, where he competed at the amateur and eventually the professional levels of the sport. In January, Nick won the Rolex 24 Hours of Daytona event. He officially became a part of his family’s business, de Boulle Diamond & Jewelry, when the family opened its Houston location, which was named America’s Coolest Store in the big category in 2016.

 

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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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