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Luck Favors Those Who Work Hard, Says This Motorsports-Loving Jeweler

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Nick Boulle

Nick Boulle
de Boulle, Houston, TX

Nick Boulle is best known for his passions: motorsports, cycling, watches, design and family. His love for cars and competition drove him early in life to racing cars, where he competed at the amateur and eventually the professional levels of the sport. In January, Nick won the Rolex 24 Hours of Daytona event. He officially became a part of his family’s business, de Boulle Diamond & Jewelry, when the family opened its Houston location, which was named America’s Coolest Store in the big category in 2016.

 

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Wilkerson Testimonials

Cleaning House for a New Generation

At Komara Jewelers in Canfield, Ohio, Wilkerson handled all the aspects of its retirement sale just as owner Bob Komara’s children took over day-to-day operations of the business. They’d used other companies before, says Brianna Komara-Pridon, but they didn’t compare. “If we had used Wilkerson then, it would have been so much better.”

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True Tales

Five Carats Weren’t Big Enough for This Client

Go big or go home? A jeweler wishes this customer would.

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A client looked at many different fancy yellows, each above 5 carats, for over six months with countless meetings and still couldn’t decide. The most recent excuse? “It’s just not big enough.”

Provided anonymously to INSTORE’s Big Survey

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Gene the Jeweler

Video: Gene Shows His Competitive Spirit … and It’s Not Pretty

A viewer’s question brings out the worst in Gene.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question: “It looks like you have a laser welder in your shop. Should I get one?”

Gene suspects he knows who sent the query. He’s not pleased.

In fact, the situation brings out the worst of Gene’s competitive spirit.

Watch the video:



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Gene the Jeweler

Video: How Gene the Jeweler Hires Great People

Craigslist is always a great start, he says in this satirical video.

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IN THIS EPISODE of Jimmy DeGroot’s satirical Gene the Jeweler series, Gene answers a viewer question about hiring.

Where does Gene find good employees such as Jeremy?

Well, Craigslist, for starters.

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