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Luck Favors Those Who Work Hard, Says This Motorsports-Loving Jeweler

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Nick Boulle

Nick Boulle
de Boulle, Houston, TX

Nick Boulle is best known for his passions: motorsports, cycling, watches, design and family. His love for cars and competition drove him early in life to racing cars, where he competed at the amateur and eventually the professional levels of the sport. In January, Nick won the Rolex 24 Hours of Daytona event. He officially became a part of his family’s business, de Boulle Diamond & Jewelry, when the family opened its Houston location, which was named America’s Coolest Store in the big category in 2016.

 

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Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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Gene the Jeweler

Video: Gene the Jeweler Thought He’d Heard It All … Until This Tardy Employee Told His Story

This tale probably should’ve gone untold.

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IN THIS EPISODE of the satirical Gene the Jeweler series created by Jimmy DeGroot, Gene deals with an employee who is about six-and-a-half hours late for work.

As an understanding and empathetic boss, Gene listens attentively to the staff member’s explanation.

As it turns out, the tale was probably best left untold. This employee is extremely dedicated to his job — either that or he has a very active imagination.


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True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

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A male customer ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM<.

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Fun

10 New Year’s Resolutions Only a Terrible Jeweler Would Make

If you make any of these resolutions, we pity your business.

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