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On Jewelry Services: Repairs to Rave About

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On Jewelry Services: Repairs to Rave About

Here’s one service your competitors likely don’t offer

BY JENNIFER FARNES

Published in the September 2013 issue

Many stores spend years building their business relationships to be able to provide every service their customers could request. If your location does not have a bench jeweler, you surely work with (or recommend) a local jeweler for basic repairs. If you have a jeweler, your store may not be able to do custom design or casting on site. Whatever the case, you find alternatives to make your business valuable to your customers so they will return time and time again.

So, how do you service customers with gemstone needs?

One example almost all of us have encountered is the customer with a vintage ring that they want to restore. The ring is in good condition except that the prongs should be re-tipped and the colored stone in the center is heavily abraded. What service do you offer to perform in this scenario? Many locations can only provide re-tipping, and once completed, the customer is happy to be able to wear the piece without the worry of losing her heirloom gem.

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What if you could be the exception? What if you could offer to fully restore the ring to its original glory? Your customer would go from being simply happy to being overjoyed. You could be the hero by not only giving your customer confidence in wearing the ring again, but restoring the brilliance and polish to the center stone. She will rave to all of her friends, and you will have a client for life.

The best part is that you do not need to ship her heirloom overseas to have gemstone services performed. There are lapidary artists all around the United States. It takes some research and time to find a specialist near you, but it is time well spent and is a relationship worth building. If you cannot find someone through an Internet search, call jewelers you trust and ask about their connections.

The benefit to working locally (or domestically, at least), is the underlying fear over whether you will receive the same stone in return is greatly diminished. Our industry is tightly knit, and reputations are built on credibility and integrity. Sending stones out of the U.S. means the accountability goes only as far as the package you ship, and often those on the receiving end know they will never meet you face-to-face.

Taking a creative approach to your business will keep your doors open for years to come. Seek out new repair services to offer your clients that your rivals may not be able to compete with. Stay a step ahead. Let your customers know that if you cannot provide a certain service, you are keeping it within your community or within the U.S. Additionally, by returning pieces that exceed expectations, your referrals will grow by leaps and bounds.


Jennifer Farnes is the owner and master faceter at Revolution Jewelry Works in Colorado Springs, CO.

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Vegas Must-Haves #8: Long-and-Lean Earrings Are Everywhere

They’ve been popular at awards shows and on international catwalks.

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Heading out to Vegas for Jewelry Week? Here are some of the trends we are predicting you will see and that you might want to bring into your store. Some have been going strong for a few seasons, while others have been evolving for a couple of years. All are popular from the red carpet to the ready-to-wear runways to the jewelry design studios. So, why not try your luck with this trend or the others we will be showing?

From the red carpet to the runways to the design studios, all styles of earrings continue to be strong. One style that we saw at all the big awards shows this past season as well as on the international catwalks was the long and lean look. The earrings can range from sticks of diamonds to streamlined and linear with more movement, traced with enamel and/or popped with colored stones, and can go from mid-length to shoulder-skimming.

Lili Reinhardt in Swarovski earrings at the 2019 Golden Globe Awards Photo: Shutterstock

GiGi Ferranti Gia Deco 14K stick earrings with Zambian emeralds and diamonds. gigiferranti.com. $5,200

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EF Collection 14K gold diamond and enamel Stripe Bar Drop Earrings. efcollection.com. $650

Harwell Godfrey 18K gold articulated black and white diamond stick earrings in yellow gold, harwellgodfrey.com. $2,700.

Effy Pave Classica 14K White Gold Diamond Vertical Earrings, 0.35 TCW effyjewelry.com. $1,095.00

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Vegas Must-Haves #7: Attention-Grabbing Gold Chains That Mix New and Old

They’re being linked and looped together in creative ways.

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Heading out to Vegas for Jewelry Week? Here are some of the trends we are predicting you will see and that you might want to bring into your store. Some have been going strong for a few seasons, while others have been evolving for a couple of years. All are popular from the red carpet to the ready-to-wear runways to the jewelry design studios. So, why not try your luck with this trend or the others we will be showing?

Gold chains are back as a statement and a staple for your customer’s jewelry wardrobe.

I first started noticing the trend to weightier and gutsier chains in 2016, and they are being linked and looped together in creative ways. Many of the modern links take their cue from antique bold gold curb and paperclip watch chains and/or long vintage 70s large rectangular and oval links. Your clients can wear these alone or add charms and medallions. Foundrae is a perfect example of showing different lengths, styles and widths of chains and connector links to add their meaningful pendants. Add different charms or teach customers how to wear the longer versions doubled or creatively as lariats or elongated Y necklaces.

Tod’s Fall/Winter 2019/20 Runway Show

Jemma Wynne 18k gold Toujours emerald necklace with diamonds $15,750 jemmawynne.com

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Sylva & Cie 14K rose gold diamond oval link chain with champagne diamonds approximately .90 TCW sylvaandcie.com. 9,750.00

Foundrae 18K gold mixed oversized clip choker. foundrae.com. $14,995

Brent Neale 18K gold textured chain link necklace. brentneale.com $9,850.

Marla Aaron heavy sterling silver curb chain with baby 14K lock. marlaaron.com $682

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Editor's Note

This Year’s INSTORE Design Awards Winners Followed In a Stellar Tradition

With 25 categories, many designers had the chance to shine.

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EVERY YEAR, I’M consistently impressed by the ingenuity displayed by the jewelry designers who enter the INSTORE Design Awards. Two years ago, Hisano Shepherd of Little H made a splash with her fresh take on pearls, slicing them open and encrusting them with gemstones. Last year, Katey Brunini won three categories with three separate pieces from her intricate and colorful Eating Watermelon In The Black Forest collection, while TAP By Todd Pownell took two other categories with their striking, nature-inspired use of diamonds.

This year, with so many more categories (25, as opposed to eight last year), lots of designers made their mark. Adel Chefridi won two categories and a Retailer’s Choice award with his geometric matte designs. Thorsten placed with three different show-stopping wedding band designs. Manufacturers Gabriel & Co. and UNEEK Fine Jewelry each had multiple winners. The mesmerizing Sultana ring by Annamaria Cammilli Firenze cleaned up across several categories. Then there was our Grand Prize winning piece: the VIVAAN cuff (featured on our cover) with nearly 30 carats of natural fancy color diamonds that won over both our judges and online voters.

When you’re shopping the Las Vegas trade shows, start with the winners of this design competition. If they’re turning heads among our judges and online voters, they’re sure to turn the heads of your clients as well.

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

Five Smart Tips You’ll Find in This Issue

  • When displaying men’s jewelry, opt for timeless elements like antique fly-fishing reels, old toy cars or old sports items. (Ask Instore, p. 91)
  • Longer ad copy yields better results, as proven by Google. (Jim Ackerman, p. 90)
  • Always display in odd numbers; it’s more aesthetically pleasing. (Three Things I Know About, p. 94)
  • Ask questions that elicit a “yes” from the woman in order to close the male buyer. (Shane Decker, p. 92)
  • When retirement is in the near future, start maximizing net profit to build the value of your business. (David Brown, p. 94)
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