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David Squires

One Quick Way To Create Better Emails

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This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

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The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.


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