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One Quick Way To Create Better Emails

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One Quick Way To Create Better Emails

This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

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The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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David Squires

One Quick Way To Create Better Emails

Published

on

One Quick Way To Create Better Emails

This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

Advertisement

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

Promoted Headlines

Most Popular