Connect with us

One Quick Way To Create Better Emails

Published

on

One Quick Way To Create Better Emails

This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

Advertisement

The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular

David Squires

One Quick Way To Create Better Emails

Published

on

One Quick Way To Create Better Emails

This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

Advertisement

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular