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One Quick Way To Create Better Emails

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One Quick Way To Create Better Emails

This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

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The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

One Quick Way To Create Better Emails

Published

on

One Quick Way To Create Better Emails

This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

Advertisement

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular