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One Quick Way To Create Better Emails

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This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

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The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.


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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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David Squires

One Quick Way To Create Better Emails

Published

on

This week, like Dustin Hoffman’s boozy uncle in the classic film The Graduate, we’ve got only one word for you.

Litmus.

Rather Litmus.com, a snazzy new service for email testing and email analytics. For a while, we’ve been noisily admiring Litmus amongst our team members, and even though we’re still only scratching the surface of the service’s powers, it’s time to share our little secret with our users.

Litmus is an email service that allows you to test your email in up to 30 different clients. How will your email look when received by a user still using (tsk, tsk!) Outlook 2002/XP? Litmus can show you exactly. It also helps you test your emails against spam filters. And it provides pretty intense email analytics that let you better track user behavior.

Advertisement

All that aside, arguably the site’s coolest feature is its instructive tutorials on creating emails that perform better in any client, even in those (fairly common) cases when clients have images turned off in their browser. Trick: use fewer graphics, cut down on text, and incorporate simple, can’t-miss buttons created in HTML for the key action you want taken. By the way, Litmus’s own emails that they send to subscribers are an absolute thing of beauty, inspirational in and of themselves.

The other contender for the site’s coolest feature is its many galleries of spectacular email formats from their clients. See here.

Check it Litmus today. It’s a great way to get inspired and improve one of the most important (and least understood) weapons in your marketing arsenal.


/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular