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Platinum Born Debuts New Brand Image Via Fashion-Forward Campaign

The only jewelry brand fashioned out of the world’s most precious metal is speaking directly to female self-purchasers.




A few selects from the new Platinum Born campaign.
A few selects from the new Platinum Born campaign.

(PRESS RELEASE) NEW YORK — As it nears its fifth anniversary this fall, Platinum Born, the only fine jewelry brand made solely of platinum, has revealed a fresh look and poignant messaging, targeting multi-aged female self-purchasers.

The new brand imagery was created by Benard Creative, captured on location at the Bonneville Salt Flats earlier this year. The first visuals of the new campaign made their debut during COUTURE in Las Vegas in June, where the brand successfully secured a number of new retail partners.

“Platinum Born is definitely hitting its stride as we enter Year 5 of its existence,” shared Aron Suna, president of Suna Bros., the exclusive North American distributors of the brand. “Our retail partners have truly embraced this brand, many since its infancy, as there is nothing else like it in the marketplace. It is exciting to see it continue grow and prosper at an exponential rate across the US.”

The brand will roll out the new visual campaign across all of its consumer-facing platforms, including its website, social media channels and a paid media program. The new assets are readily available to the brand’s exclusive network of authorized retailers to be used for co-op programs in advance of and throughout the upcoming holiday season.

Larry Pelzel, vice president, divisional merchandise manager, Precious Jewels at Neiman Marcus, one of Platinum Born’s greatest champions, eloquently shared, “Our jewelry salons are like a stage and our jewelry offering is the actor and actresses.  If they deliver something our customers like, they get applause and an opportunity to keep performing.  Platinum Born was a hit from the opening curtain.  Our associates immediately embraced the fact it is platinum done in a very wearable and affordable way.  It checks all of the boxes: precious, wearable, sustainable, unique, and durable. We believe Platinum Born has a very promising future as more of our clients learn about it.”




When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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