Connect with us

Press Releases

Platinum Born Debuts New Brand Image Via Fashion-Forward Campaign

The only jewelry brand fashioned out of the world’s most precious metal is speaking directly to female self-purchasers.

mm

Published

on

A few selects from the new Platinum Born campaign.
A few selects from the new Platinum Born campaign.

(PRESS RELEASE) NEW YORK — As it nears its fifth anniversary this fall, Platinum Born, the only fine jewelry brand made solely of platinum, has revealed a fresh look and poignant messaging, targeting multi-aged female self-purchasers.

The new brand imagery was created by Benard Creative, captured on location at the Bonneville Salt Flats earlier this year. The first visuals of the new campaign made their debut during COUTURE in Las Vegas in June, where the brand successfully secured a number of new retail partners.

“Platinum Born is definitely hitting its stride as we enter Year 5 of its existence,” shared Aron Suna, president of Suna Bros., the exclusive North American distributors of the brand. “Our retail partners have truly embraced this brand, many since its infancy, as there is nothing else like it in the marketplace. It is exciting to see it continue grow and prosper at an exponential rate across the US.”

The brand will roll out the new visual campaign across all of its consumer-facing platforms, including its website, social media channels and a paid media program. The new assets are readily available to the brand’s exclusive network of authorized retailers to be used for co-op programs in advance of and throughout the upcoming holiday season.

Larry Pelzel, vice president, divisional merchandise manager, Precious Jewels at Neiman Marcus, one of Platinum Born’s greatest champions, eloquently shared, “Our jewelry salons are like a stage and our jewelry offering is the actor and actresses.  If they deliver something our customers like, they get applause and an opportunity to keep performing.  Platinum Born was a hit from the opening curtain.  Our associates immediately embraced the fact it is platinum done in a very wearable and affordable way.  It checks all of the boxes: precious, wearable, sustainable, unique, and durable. We believe Platinum Born has a very promising future as more of our clients learn about it.”

Advertisement

Advertisement

SPONSORED VIDEO

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."

Promoted Headlines

Most Popular