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Platinum Born Debuts New Brand Image Via Fashion-Forward Campaign

The only jewelry brand fashioned out of the world’s most precious metal is speaking directly to female self-purchasers.




A few selects from the new Platinum Born campaign.
A few selects from the new Platinum Born campaign.

(PRESS RELEASE) NEW YORK — As it nears its fifth anniversary this fall, Platinum Born, the only fine jewelry brand made solely of platinum, has revealed a fresh look and poignant messaging, targeting multi-aged female self-purchasers.

The new brand imagery was created by Benard Creative, captured on location at the Bonneville Salt Flats earlier this year. The first visuals of the new campaign made their debut during COUTURE in Las Vegas in June, where the brand successfully secured a number of new retail partners.

“Platinum Born is definitely hitting its stride as we enter Year 5 of its existence,” shared Aron Suna, president of Suna Bros., the exclusive North American distributors of the brand. “Our retail partners have truly embraced this brand, many since its infancy, as there is nothing else like it in the marketplace. It is exciting to see it continue grow and prosper at an exponential rate across the US.”

The brand will roll out the new visual campaign across all of its consumer-facing platforms, including its website, social media channels and a paid media program. The new assets are readily available to the brand’s exclusive network of authorized retailers to be used for co-op programs in advance of and throughout the upcoming holiday season.

Larry Pelzel, vice president, divisional merchandise manager, Precious Jewels at Neiman Marcus, one of Platinum Born’s greatest champions, eloquently shared, “Our jewelry salons are like a stage and our jewelry offering is the actor and actresses.  If they deliver something our customers like, they get applause and an opportunity to keep performing.  Platinum Born was a hit from the opening curtain.  Our associates immediately embraced the fact it is platinum done in a very wearable and affordable way.  It checks all of the boxes: precious, wearable, sustainable, unique, and durable. We believe Platinum Born has a very promising future as more of our clients learn about it.”




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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