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Purify Your Inventory and More Activities for February




The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This had to do with how the Romans honored the dead and performed rites of purification in February. What’s that got to do with jewelry retailing? Well, the holidays are done and Valentine’s Day soon will be; it’s time to purify your dead inventory before show season. If it didn’t sell for full price between November and Feb. 14, it needs to go.

FEB. 14 Four million people will announce their engagement on Valentine’s Day. Have your inventory — and proposal ideas — ready.

FEB. 26 Ride the coattails of the Oscars by placing in your showcases photos of your favorite stars wearing similar jewelry to what you carry.

FEB. 28 Fatten up your clients on Fat Tuesday (Mardi Gras) with a Creole-themed event complete with etouffee, muffulettas and king cakes.

This article originally appeared in the February 2017 edition of INSTORE.




Wilkerson Testimonials

Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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