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Purify Your Inventory and More Activities for February

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Purify Your Inventory and More Activities for February

The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This had to do with how the Romans honored the dead and performed rites of purification in February. What’s that got to do with jewelry retailing? Well, the holidays are done and Valentine’s Day soon will be; it’s time to purify your dead inventory before show season. If it didn’t sell for full price between November and Feb. 14, it needs to go.

FEB. 14 Four million people will announce their engagement on Valentine’s Day. Have your inventory — and proposal ideas — ready.

FEB. 26 Ride the coattails of the Oscars by placing in your showcases photos of your favorite stars wearing similar jewelry to what you carry.

FEB. 28 Fatten up your clients on Fat Tuesday (Mardi Gras) with a Creole-themed event complete with etouffee, muffulettas and king cakes.


This article originally appeared in the February 2017 edition of INSTORE.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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Purify Your Inventory and More Activities for February

mm

Published

on

Purify Your Inventory and More Activities for February

The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This had to do with how the Romans honored the dead and performed rites of purification in February. What’s that got to do with jewelry retailing? Well, the holidays are done and Valentine’s Day soon will be; it’s time to purify your dead inventory before show season. If it didn’t sell for full price between November and Feb. 14, it needs to go.

FEB. 14 Four million people will announce their engagement on Valentine’s Day. Have your inventory — and proposal ideas — ready.

FEB. 26 Ride the coattails of the Oscars by placing in your showcases photos of your favorite stars wearing similar jewelry to what you carry.

FEB. 28 Fatten up your clients on Fat Tuesday (Mardi Gras) with a Creole-themed event complete with etouffee, muffulettas and king cakes.

Advertisement

This article originally appeared in the February 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular