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Purify Your Inventory and More Activities for February




The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This had to do with how the Romans honored the dead and performed rites of purification in February. What’s that got to do with jewelry retailing? Well, the holidays are done and Valentine’s Day soon will be; it’s time to purify your dead inventory before show season. If it didn’t sell for full price between November and Feb. 14, it needs to go.

FEB. 14 Four million people will announce their engagement on Valentine’s Day. Have your inventory — and proposal ideas — ready.

FEB. 26 Ride the coattails of the Oscars by placing in your showcases photos of your favorite stars wearing similar jewelry to what you carry.

FEB. 28 Fatten up your clients on Fat Tuesday (Mardi Gras) with a Creole-themed event complete with etouffee, muffulettas and king cakes.

This article originally appeared in the February 2017 edition of INSTORE.




Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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