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Purify Your Inventory and More Activities for February

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Purify Your Inventory and More Activities for February

The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This had to do with how the Romans honored the dead and performed rites of purification in February. What’s that got to do with jewelry retailing? Well, the holidays are done and Valentine’s Day soon will be; it’s time to purify your dead inventory before show season. If it didn’t sell for full price between November and Feb. 14, it needs to go.

FEB. 14 Four million people will announce their engagement on Valentine’s Day. Have your inventory — and proposal ideas — ready.

FEB. 26 Ride the coattails of the Oscars by placing in your showcases photos of your favorite stars wearing similar jewelry to what you carry.

FEB. 28 Fatten up your clients on Fat Tuesday (Mardi Gras) with a Creole-themed event complete with etouffee, muffulettas and king cakes.


This article originally appeared in the February 2017 edition of INSTORE.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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Purify Your Inventory and More Activities for February

mm

Published

on

Purify Your Inventory and More Activities for February

The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This had to do with how the Romans honored the dead and performed rites of purification in February. What’s that got to do with jewelry retailing? Well, the holidays are done and Valentine’s Day soon will be; it’s time to purify your dead inventory before show season. If it didn’t sell for full price between November and Feb. 14, it needs to go.

FEB. 14 Four million people will announce their engagement on Valentine’s Day. Have your inventory — and proposal ideas — ready.

FEB. 26 Ride the coattails of the Oscars by placing in your showcases photos of your favorite stars wearing similar jewelry to what you carry.

FEB. 28 Fatten up your clients on Fat Tuesday (Mardi Gras) with a Creole-themed event complete with etouffee, muffulettas and king cakes.

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This article originally appeared in the February 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular