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Purify Your Inventory and More Activities for February




The word February comes from FEBRUARE, which means “to purify” in the dialect of the ancient Sabine tribe (a founding tribe of the Roman kingdom.). This had to do with how the Romans honored the dead and performed rites of purification in February. What’s that got to do with jewelry retailing? Well, the holidays are done and Valentine’s Day soon will be; it’s time to purify your dead inventory before show season. If it didn’t sell for full price between November and Feb. 14, it needs to go.

FEB. 14 Four million people will announce their engagement on Valentine’s Day. Have your inventory — and proposal ideas — ready.

FEB. 26 Ride the coattails of the Oscars by placing in your showcases photos of your favorite stars wearing similar jewelry to what you carry.

FEB. 28 Fatten up your clients on Fat Tuesday (Mardi Gras) with a Creole-themed event complete with etouffee, muffulettas and king cakes.

This article originally appeared in the February 2017 edition of INSTORE.


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Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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