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Seeking cool? Welcome to the center point of cool on our website — links to stories and special online-only content related to INSTORE’s monthly “Cool Stores” column:

 

 

JULY 2009

 

Leo Hamel Fine Jewelers

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Added August 5. Nearing 30 years, Leo Hamel closes in on institution status.

 

 

JUNE 2009

 

Anthony Jewelers: Photo Gallery

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Added May 19. Check out the ultimate D-I-Y project — Tim Weisheipl’s hands-on redesign of his own store. 

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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