On “Building the Perfect Website”
- Great info! Fantastic presentation and easily executed changes. — Denise Oros, Linnea Jewelers, La Grange, IL
- The article on building the perfect website was filled with great information, and that is a subject that is always pertinent trying to find and attract customers. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
- Yeah, I probably should have attended your two-day event on websites. — Alexander Rysman, Romm Diamonds, Brockton, MA
FROM THE EDITOR: Alexander, you can still register to watch replays of the INSTORE Live event, “How to Crush It Online,” at instoremag.com/instorelive.
- The perfect website has amazing lifestyle images and a cohesive look and feel. It states what kind of a brand you are. Easy to navigate, categorized and of course well-merchandized. Shopify is easy to use and integrates well with Instagram. I think storytelling will reign supreme. Jewelry stores that can add this level of interest and insight will win over a customer. This is true for both natural and lab-grown diamonds. Lab-grown diamonds will continue to grow in popularity. Stores will reopen and the people will come. — Jeremy Auslander, Roxbury Jewelry, Los Angeles, CA
- We’ve spent hours poring over our website this past year, and we’re thrilled to see we’re making the right moves in that department. — Bethany Swoveland, Design House, Waco, TX
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Partying with Instore
- It’s informative and fun to get your magazine every month. Thanks for doing a great job! — Tommy Thobe, The Village Gem, Perry Hall, MD
- I look forward to seeing and reading it every month! — Dave Fadel, Fadel Enterprises, Bountiful, UT
- Thank you for all your hard work and always being there. When all this nonsense is over, INSTORE should have a party … someplace warm with palm trees of course. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, OR
In-Store Parties
- I think in-store events will come back strong as some people have really missed that interaction. I think they will be much longer to allow people flexibility to come when they want. As a customer, I like crowds less now than I did pre-pandemic, and I didn’t like them to begin with … well, unless they were in my store. — Trevor Williams, Leitzel’s Jewelry, Myerstown, PA