(PRESS RELEASE) Winners will receive a sterling silver bracelet with five charms. Several runners-up will receive a sterling silver bracelet with one charm or a single sterling silver charm from our COVID-19 Collection. To claim their prizes, all winners will be sent directly to the local retail jeweler of their choice found on our website’s Retail Locator. Retailers will gain some positive exposure and new charm collectors.
“Rembrandt Charms has run similar Tell Your Story contests monthly for decades with excellent participation each month,” states Eric Lux, vice president, Rembrandt Charms. “We believe this contest will be the largest yet, with nationwide exposure in USA Today. Rembrandt Charms will be featured as a company supporting those on the front lines, helping kick start our economy and donating to Feeding America. To date, the USA Today COVID-19 web page has reached over a billion consumers and over 300,000 user visits!”
Traditional charms are sentimental and timeless keepsakes that recall significant moments or persons in one’s life. After WWII, soldiers returned home with charms and charm bracelets for their spouses and children and launched a major charm bracelet craze in North America. Traditional charm bracelets are often passed down from generation to generation. Today’s charms are tomorrow’s heirlooms. Rembrandt Charms are classic collectibles that never go out of style and are a staple in one’s jewelry collection. Each charm tells a story with special meaning for its owner.
Rembrandt Charms COVID-19 Heroes contest is the ideal platform for charm collectors and soon-to-be charm collectors to share their stories and show appreciation for the heroes that inspire them.
For more information, please visit: RembrandtCharms.com/TYS
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
