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Rolex Buys Bucherer, World’s Biggest Watch Retailer

Acquisition brings Bucherer’s 100-plus stores into the Rolex fold.




Rolex Buys Bucherer, World’s Biggest Watch Retailer
PHOTOGRAPHY: Courtesy of Bucherer

Swiss watchmaker Rolex (Geneva) announced it has agreed to purchase Bucherer, the international watch and jewelry retailer and owner of over 100 stores in Switzerland, the United States, England, Germany, France, Denmark and Austria. As Robb Report described in its coverage of the deal: “The announcement caught the horological world by surprise—after all, lots of the European business community is on vacation this month, and the biggest news in this industry generally gets shared during a few tentpole events.”

In a statement to Robb Report, Rolex said it decided to buy the Bucherer business from its 87-year-old chairman, Jorg Bucherer, who’s selling because he has no direct descendants to leave the company to. (He’s the third generation of the Bucherer family to run the business.)

Terms of the deal were not disclosed. The two brands have a lengthy history, as Bucherer’s stores have been Rolex-authorized dealers since 1924.

“The Rolex group is convinced that this acquisition is the best solution not only for its own brands but also for all the watch and jewelry partner brands, as well as for all the employees of the Bucherer group,” the watchmaker said in its statement.

For now, Rolex says that Bucherer “will keep its name and continue to independently run its business.” The watchmaker also says it will continue to work with other companies that sell Rolex wares. “The fruitful collaboration between Rolex and the other official retailers in its sales network will remain unchanged,” the statement said.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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