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Sanity Files: Ellen Hertz

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The Sanity Files: Ellen Hertz

How top jewelers keep their cool in a crazy world

Ellen Hertz

Published in the July 2012 issue

Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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Sanity Files: Ellen Hertz

Published

on

The Sanity Files: Ellen Hertz

How top jewelers keep their cool in a crazy world

Ellen Hertz

Published in the July 2012 issue

Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular