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Sanity Files: Ellen Hertz

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The Sanity Files: Ellen Hertz

How top jewelers keep their cool in a crazy world

Ellen Hertz

Published in the July 2012 issue

Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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My Life and Sanity Files

Sanity Files: Ellen Hertz

Published

on

The Sanity Files: Ellen Hertz

How top jewelers keep their cool in a crazy world

Ellen Hertz

Published in the July 2012 issue

Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.

Advertisement

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular