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Sanity Files: Ellen Hertz

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The Sanity Files: Ellen Hertz

How top jewelers keep their cool in a crazy world

Ellen Hertz

Published in the July 2012 issue

Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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Sanity Files: Ellen Hertz

Published

on

The Sanity Files: Ellen Hertz

How top jewelers keep their cool in a crazy world

Ellen Hertz

Published in the July 2012 issue

Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.

Advertisement

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SPONSORED VIDEO

Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

Promoted Headlines

Most Popular