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My Life and Sanity Files

The Sanity Files: Ellen Hertz




The Sanity Files: Ellen Hertz

Published in the July 2012 issue

Owner of Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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