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My Life and Sanity Files

The Sanity Files: Ellen Hertz

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The Sanity Files: Ellen Hertz

Published in the July 2012 issue

Owner of Max’s, Minneapolis, MN

Ellen Hertz, formerly a high-tech corporate consultant, discovered a second career in 2005 combining two of her favorite things — designer jewelry and gourmet chocolate, which she sells in her store. Now Hertz — winner of the 2011 America’s Coolest Stores honor in the Small Cool division — stays sane by indulging in both passions.

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