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Sanity Files: Paolo Salamone

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The Sanity Files: Paolo Salamone

How top jewelers keep their cool in a crazy world

Sanity Files: Paolo Salamone

Published in the November 2013 issue

Paolo Salamone, Paolo A Modern Jeweler
Cincinnati, OH

Retailer and jewelry designer Paolo
“The Jeweler” Salamone trained under
Master Jeweler Ezio Oliverio. His business
was recognized in Cincinnati Magazine’s
“Best of City” awards.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Paolo Salamone

Published

on

The Sanity Files: Paolo Salamone

How top jewelers keep their cool in a crazy world

Sanity Files: Paolo Salamone

Published in the November 2013 issue

Paolo Salamone, Paolo A Modern Jeweler
Cincinnati, OH

Retailer and jewelry designer Paolo
“The Jeweler” Salamone trained under
Master Jeweler Ezio Oliverio. His business
was recognized in Cincinnati Magazine’s
“Best of City” awards.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular