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Sanity Files: Steven Reiner

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The Sanity Files: Steven Reiner

How top jewelers keep their cool in a crazy world

Sanity Files: Steven Reiner

Published in the July 2013 issue

Reiner’s Fine Jewelry, Houston, TX
Steven Reiner is a graduate gemologist and native Houstonian. Over the past 30 years, he has personally overseen the creation of thousands of engagement rings.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Steven Reiner

Published

on

The Sanity Files: Steven Reiner

How top jewelers keep their cool in a crazy world

Sanity Files: Steven Reiner

Published in the July 2013 issue

Reiner’s Fine Jewelry, Houston, TX
Steven Reiner is a graduate gemologist and native Houstonian. Over the past 30 years, he has personally overseen the creation of thousands of engagement rings.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular