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Sarine Launches ‘Tech-Tok’ Campaign Focused On Diamond Grading

Sarine is ‘reimagining’ diamond marketing with TikTok-style video content.




Sarine Launches ‘Tech-Tok’ Campaign Focused On Diamond Grading

(PRESS RELEASE) HOD HASHARON (ISRAEL) — Singapore Exchange Mainboard listed Sarine Technologies Ltd (“Sarine” and along with its subsidiaries “the Group”) (U77:SI), a worldwide leader in the development, manufacturing, marketing and sale of precision technology products for the evaluation, planning, processing, measurement, grading and trading of diamonds and gems, announces the launch of its latest innovative marketing campaign on Tik-Tok.

From our cutting-edge AI tech to our innovative storytelling, Sarine is constantly seeking to reimagine the diamond industry. It’s not just about innovation in your messaging and content but it’s also about innovating on new and upcoming platforms . Sarine is launching a new campaign of “Tech-Tok style” content, a series of bite-size videos that explain the value of diamond technology and digital experiences, in a light and humourous way that the digital native generation can connect to. It’s about simplifying complex information about diamond shopping into engaging, info-tainment value that drives interest among a generation that’s seen just about everything.

David Block, CEO of Sarine Technologies, commented: “Over many decades, Sarine has been the world’s leading provider of advanced technology for diamond planning and manufacturing and over the past 5 years, we have spearheaded a digital retail revolution, with innovative digital reports and interactive sales tools such as our, ‘Diamond Journey’ traceability and AI-based grading reports. When it comes to making the identity shift to digital as a company, we need to be at the forefront of our rapidly changing digital world. This new conversation, facilitated by our “Tech-Tok” style content, strives to create the trust and connection that the diamond industry must cultivate among younger consumers in order to thrive in today’s digital world.”



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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