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Sarine Launches ‘Tech-Tok’ Campaign Focused On Diamond Grading

Sarine is ‘reimagining’ diamond marketing with TikTok-style video content.




Sarine Launches ‘Tech-Tok’ Campaign Focused On Diamond Grading

(PRESS RELEASE) HOD HASHARON (ISRAEL) — Singapore Exchange Mainboard listed Sarine Technologies Ltd (“Sarine” and along with its subsidiaries “the Group”) (U77:SI), a worldwide leader in the development, manufacturing, marketing and sale of precision technology products for the evaluation, planning, processing, measurement, grading and trading of diamonds and gems, announces the launch of its latest innovative marketing campaign on Tik-Tok.

From our cutting-edge AI tech to our innovative storytelling, Sarine is constantly seeking to reimagine the diamond industry. It’s not just about innovation in your messaging and content but it’s also about innovating on new and upcoming platforms . Sarine is launching a new campaign of “Tech-Tok style” content, a series of bite-size videos that explain the value of diamond technology and digital experiences, in a light and humourous way that the digital native generation can connect to. It’s about simplifying complex information about diamond shopping into engaging, info-tainment value that drives interest among a generation that’s seen just about everything.

David Block, CEO of Sarine Technologies, commented: “Over many decades, Sarine has been the world’s leading provider of advanced technology for diamond planning and manufacturing and over the past 5 years, we have spearheaded a digital retail revolution, with innovative digital reports and interactive sales tools such as our, ‘Diamond Journey’ traceability and AI-based grading reports. When it comes to making the identity shift to digital as a company, we need to be at the forefront of our rapidly changing digital world. This new conversation, facilitated by our “Tech-Tok” style content, strives to create the trust and connection that the diamond industry must cultivate among younger consumers in order to thrive in today’s digital world.”



It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”

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