(PRESS RELEASE) HOD HASHARON (ISRAEL) — Singapore Exchange Mainboard listed Sarine Technologies Ltd (“Sarine” and along with its subsidiaries “the Group”) (U77:SI), a worldwide leader in the development, manufacturing, marketing and sale of precision technology products for the evaluation, planning, processing, measurement, grading and trading of diamonds and gems, announces the launch of its latest innovative marketing campaign on Tik-Tok.
From our cutting-edge AI tech to our innovative storytelling, Sarine is constantly seeking to reimagine the diamond industry. It’s not just about innovation in your messaging and content but it’s also about innovating on new and upcoming platforms . Sarine is launching a new campaign of “Tech-Tok style” content, a series of bite-size videos that explain the value of diamond technology and digital experiences, in a light and humourous way that the digital native generation can connect to. It’s about simplifying complex information about diamond shopping into engaging, info-tainment value that drives interest among a generation that’s seen just about everything.
David Block, CEO of Sarine Technologies, commented: “Over many decades, Sarine has been the world’s leading provider of advanced technology for diamond planning and manufacturing and over the past 5 years, we have spearheaded a digital retail revolution, with innovative digital reports and interactive sales tools such as our, ‘Diamond Journey’ traceability and AI-based grading reports. When it comes to making the identity shift to digital as a company, we need to be at the forefront of our rapidly changing digital world. This new conversation, facilitated by our “Tech-Tok” style content, strives to create the trust and connection that the diamond industry must cultivate among younger consumers in order to thrive in today’s digital world.”
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
