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Forevermark Forum Looks Toward Future




(PRESS RELEASE) ORLANDO, FL – The seventh annual Forevermark Forum took place at the JW Marriott Orlando, FL, March 26-28, bringing together approximately 450 Forevermark retail jeweler, manufacturer and diamantaire partners. The theme of the conference, “Forevermark: The Next Chapter,” looked toward the future of the Forevermark brand and diamond industry at large. 

“Over the past seven years, we have built a strong foundation rooted in Forevermark’s commitment to beauty, rarity and responsible sourcing and our diamond expertise as part of De Beers,” said Charles Stanley, president, Forevermark US, during his welcome address. “Building on the success of the Forevermark Tribute campaign launched late last year, we will continue to focus on insight-driven, emotionally charged product and marketing concepts and further emphasize the role of women through all stages of the diamond journey. We have a very clear vision for our next chapter, and together with our partners, we will ensure that we will continue to deliver a best-in-class product coupled with an authentic, rich brand story to our consumers.”

Over three days, the show floor buzzed with Forevermark partners conducting business with one another, sharing sales strategies and participating in seminars that focused key industry challenges and opportunities as well improving their overall diamond business.

The forum kicked off with a Tribute 5K run/walk where Forevermark employees and partners participated in honor of the most influential women in their lives and raised funds in support of Jewelers for Children. The run was organized by Forevermark’s newly formed Forevermark for Women, an internal initiative aimed at promoting and encouraging women and men to become involved in activities that develop their business and skills both within and outside the workplace.

The focus on women permeated the forum with a seminar delivered by Megan Van Someren and Lucy Moody of JWT’s Female Tribes Consulting offering insights into contemporary femininity and what motivates women today and exploring the implications for the retail jewelry space. 

Rohit Bhargava, best-selling author and founder of the Non-Obvious Company, delivered the keynote address and shared valuable insights on the importance of storytelling in reaching today’s consumer. Other guest speakers included Sarah Quinlan, senior vice president of market insights for Mastercard, who addressed the changing dynamics of consumer spending at retail, as well as Chris Biggs from The Boston Consulting Group, who shared insights into the evolution of the digital retail landscape and the future of omnichannel.


In a session on responsible sourcing led by Mpumi Zikalala, deputy CEO of De Beers Consolidated Mines, and Albert Milton, general manager of Jwaneng Mine, Forevermark jewelers learned first-hand about how the practices of De Beers and Forevermark are positively impacting the economies, environments and communities of Botswana and the entire region of Southern Africa.

Forevermark also celebrated the 2017 Carat Club winners during the Forum with a private dinner. The 2017 Carat Club achievers, a group of 20 top sales ambassadors who sold 35 carats or more of one-carat plus Forevermark diamonds in 2017, recently attended an exclusive trip Los Angeles to visit the Forevermark Diamond house leading up to the 2018 Academy Awards and attended a star-studded Oscars viewing party. 

The 2018 Carat Club incentive was also announced at the forum and will run throughout the rest of the year. Sales associates must sell a minimum of 45 one-carat plus Forevermark diamonds to qualify, and the top 10 sales associates will be invited on a trip to Botswana in 2019 to tour one of the De Beers diamond mines, visit the De Beers sorting facilities, and see first-hand the good that Forevermark diamonds do in their producing communities.  

Throughout the Forum, Forevermark conducted a series of fundraising activities including the Tribute 5K, raffle, and live auction, and raised a total of $75,000 in support of Jeweler’s for Children. 




Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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