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Have your say as a member of our “Show Squad.”

 

By now, you’ve probably heard that we at INSTORE are planning a trade show, to be called THE INSTORE SHOW. Our event will be held at Chicago’s amazing Navy Pier (you gotta Google it) from April 19 to 21, 2009. 
 
Like our magazine, the goal of THE INSTORE SHOW is simple.?To benefit American jewelers in ways immediately and directly tangible. To cut out the fluff and get everyone focused on ways to make money. THE INSTORE SHOW?will do that by putting an active emphasis on helping you … 
 
1. Pick the right products for your store.  
2. Find the best ways to sell those products.  
3. Explore new categories of products and services that can help you profit.  
 
And, hopefully, you’ll have a really good time doing it.  
 
As we put together plans to create this exciting, ambitious and really spectacularly daunting event, I’m relying on a group of people I know and trust: 
 
You.  
 
I’d like to extend an invitation to you to join our new trade-show panel — the “Show Squad.” About every six weeks, you’ll receive a survey asking about various issues involved in organizing a trade show, ranging from the really big — education programs, what you look for in a vendor — to the slightly less big — food, entertainment, and even that always contentious issue, the thickness of show carpets (or lack thereof). 
 
Since our goals are to serve you, your feedback is essential. Ready and eager to help? E-mail me today. 
 
Wishing you the very best business … 
David Squires 
[email protected]

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Show Starters

Published

on

Have your say as a member of our “Show Squad.”

 

By now, you’ve probably heard that we at INSTORE are planning a trade show, to be called THE INSTORE SHOW. Our event will be held at Chicago’s amazing Navy Pier (you gotta Google it) from April 19 to 21, 2009. 
 
Like our magazine, the goal of THE INSTORE SHOW is simple.?To benefit American jewelers in ways immediately and directly tangible. To cut out the fluff and get everyone focused on ways to make money. THE INSTORE SHOW?will do that by putting an active emphasis on helping you … 
 
1. Pick the right products for your store.  
2. Find the best ways to sell those products.  
3. Explore new categories of products and services that can help you profit.  
 
And, hopefully, you’ll have a really good time doing it.  
 
As we put together plans to create this exciting, ambitious and really spectacularly daunting event, I’m relying on a group of people I know and trust: 
 
You.  
 
I’d like to extend an invitation to you to join our new trade-show panel — the “Show Squad.” About every six weeks, you’ll receive a survey asking about various issues involved in organizing a trade show, ranging from the really big — education programs, what you look for in a vendor — to the slightly less big — food, entertainment, and even that always contentious issue, the thickness of show carpets (or lack thereof). 
 
Since our goals are to serve you, your feedback is essential. Ready and eager to help? E-mail me today. 
 
Wishing you the very best business … 
David Squires 
[email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular