Show Starters

Published

16 years ago

June 25, 2008

Have your say as a member of our “Show Squad.”

By now, you’ve probably heard that we at INSTORE are planning a trade show, to be called THE INSTORE SHOW. Our event will be held at Chicago’s amazing Navy Pier (you gotta Google it) from April 19 to 21, 2009.

Like our magazine, the goal of THE INSTORE SHOW is simple.?To benefit American jewelers in ways immediately and directly tangible. To cut out the fluff and get everyone focused on ways to make money. THE INSTORE SHOW?will do that by putting an active emphasis on helping you …

1. Pick the right products for your store.
2. Find the best ways to sell those products.
3. Explore new categories of products and services that can help you profit.

And, hopefully, you’ll have a really good time doing it.

As we put together plans to create this exciting, ambitious and really spectacularly daunting event, I’m relying on a group of people I know and trust:

You.

I’d like to extend an invitation to you to join our new trade-show panel — the “Show Squad.” About every six weeks, you’ll receive a survey asking about various issues involved in organizing a trade show, ranging from the really big — education programs, what you look for in a vendor — to the slightly less big — food, entertainment, and even that always contentious issue, the thickness of show carpets (or lack thereof).

Since our goals are to serve you, your feedback is essential. Ready and eager to help? E-mail me today.

Wishing you the very best business …
David Squires
dsquires@instoremag.com

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”