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Sometimes the Jeweler Knows More Than the Customer Whether a Couple is Right




“The problem is really that you do not want to get married to the guy.”

… to the young woman for whom we created a wax that gave her exactly what she asked for, but then she said it wasn’t really what she wanted. This was after already rejecting a ring her boyfriend had bought for her in a mall store.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad,/p>

This article originally appeared in the September 2016 edition of INSTORE.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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