Sometimes the Jeweler Knows More Than the Customer Whether a Couple is Right

Published

8 years ago

October 9, 2016

INSTORE Staff

“The problem is really that you do not want to get married to the guy.”

… to the young woman for whom we created a wax that gave her exactly what she asked for, but then she said it wasn’t really what she wanted. This was after already rejecting a ring her boyfriend had bought for her in a mall store.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad,/p>

This article originally appeared in the September 2016 edition of INSTORE.

Windsor Jewelers: Building for Tomorrow with Wilkerson

After 43 years in the jewelry industry, Windsor Jewelers' President Rob Simon knows the value of trusted partnerships. When planning a store expansion in Winston-Salem, North Carolina, he turned to Wilkerson to transform existing inventory into construction capital. "There have been very few companies I've dealt with that I totally trust," Simon shares. "Wilkerson understands their success is 100% based on your success." The partnership enabled Windsor to fund new showcases and construction while maintaining their position as their community's premier jeweler. For Simon, the choice was clear: "Over the years, I've been abused in every direction there is by different people in this industry, so I know what to avoid. One company not to avoid is Wilkerson."