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Sometimes the Jeweler Knows More Than the Customer Whether a Couple is Right




“The problem is really that you do not want to get married to the guy.”

… to the young woman for whom we created a wax that gave her exactly what she asked for, but then she said it wasn’t really what she wanted. This was after already rejecting a ring her boyfriend had bought for her in a mall store.

Woulda Coulda Shouldas are provided anonymously by INSTORE’s Brain Squad,/p>

This article originally appeared in the September 2016 edition of INSTORE.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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