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Study: Gen Z Overwhelmingly Prefers Self-Checkout

Millennials, boomers and Gen X more likely to use a traditional checkout aisle or counter.

Published

3 months ago

January 26, 2024

INSTORE Staff

Study: Gen Z Overwhelmingly Prefers Self-Checkout

PHOTO: ISTOCKPHOTO

A new study commissioned by Avery Dennison (Mentor, Ohio) that polled 4000 shoppers in the U.K. and U.S. found that 52 percent of Gen Z respondents would “switch to another store if their favorite decided to get rid of self-checkout,” Inc. reports.

The preference of using self-checkout versus a counter staffed by a human among Gen Z, according to the survey findings, is driven by speed, the desire for shorter lines/wait times and a reduced amount of human interaction. Conversely, boomers, millennials and Gen X’ers would rather not interact with self-checkout stations.

Some retailers have been shifting away from the reliance on self-checkout methods, like Dollar General (Goodlettsville, Tenn.) which recently announced it would increase the amount of workers in its checkout area, or Walmart (Bentonville, Ark.), which plans to reduce the amount of in-store self-checkouts to deter theft at certain locations.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”