A Gemstone Photo Solution and More Stuff for Your Store for May

Published

8 years ago

April 18, 2016

INSTORE Staff

A Gemstone Photo Solution and More Stuff for Your Store for May

SURE SHOT

1 Small but mighty
smartphone cameras
have become the answer to
taking virtually any kind of
personal photo, from selfies
with the family dog to capturing
vacation memories.
Equipped with a magnifying
lens, LED light, tweezers
and a convertible black
and white background, the
Triple D photo kit adds taking
high quality diamond
and gemstone photos and
video to its capabilities. An
associated app permits easy
sharing of the images and
certification information. kassoy.com.

MSRP: $299

BLING BIOGRAPHY

2Diamonds are synonymous
with weddings
and commitment, glamour
and luxury, but have you
ever wondered how that
came to be? Rachelle Bergstein’s
book Brilliance and
Fire: A Bigraphy of Diamonds,
leads a guided tour
of the history and culture
behind the stones, from
the South African diamond
mines of the 19th century
to Hollywood, including
cameos from everyone from
Cecil Rhodes to Elizabeth
Taylor and Wallis Simpson.harpercollins.com.

MSRP: $25.99

GETTING CARDED

3 It’s impossible for
customers to take
advantage of an event or
sale offer without hearing
about it first. With their
large proportions and
substantial weight Porte
Marketing’s oversize (8.5 by
5.5 inch) plastic postcards
cut through the deluge of
junk-mail noise to promote
a store’s special message.
Each customizable mailer
features a pop-out card that
gives shoppers a pocketsized
reminder, too.portemarketing.com

MSRP: from 98 cents each
(including postage)

THE EYES HAVE IT

4 There are better
places for keeping eyeglasses
close than stowed
precariously in a pocket.
Handmade eye rings from
Turchin Jewelry are necklaces
that hold glasses aloft
and are a fresh alternative
to the eye chains of yore.
Made in materials including
sterling silver, gemstones
and leather, the necklaces
are so good looking they’ll
stay in constant use … even
on contact-lens days. turchinjewelry.com.

MSRP: $170 to $800

FOR A SONG

5 The jewelry boxes
from Splendid Music
Box bestow beauty in a
multitude of ways. Not only
are the handcrafted pieces
an elegant enhancement in
any room where they make
an appearance, but each
plays a lilting melody that
creates a soothing mood.
And a well-organized jewelry
collection is always a
lovely sight to behold.splendidmusicbox.com.

MSRP: $249

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”