Press Releases

TACORI Introduces First Couples Collection

Premium luxury fine jewelry brand leans into burgeoning cultural trends.

Published

2 years ago

June 21, 2023

Press Releases

(PRESS RELEASE) LOS ANGELES, CA — TACORI, a timeless and iconic fine jewelry brand, announced its latest line, the TACORI Couples Collection. For couples celebrating an important relationship milestone, the collection of gender-neutral, size-inclusive bands is made to mix, match, or stack and features unexpected details, brilliant diamonds, and diverse finishes to reflect all facets of love.

Nadine Tacorian Arzerounian, TACORI head of design, began to notice couples choosing eternity bands and fine jewelry rings in lieu of engagement rings and men’s bands. “We’ve seen modern couples who want to celebrate love authentically, in their own way and on their own terms, stepping away from the traditional category conventions,” said Arzerounian. “While engagement rings still hold a prominent place in both society and in our product assortment, we were excited to capture this evolving trend. Each ring in the TACORI Couples Collection is inspired by the idea of connection and is a modern symbol of love and unity.” The brand continues this theme of authenticity, individuality and connection through campaign imagery that features real couples.

The capsule collection features an assortment of 12 hand-crafted styles with complementary designs. The bands will be released in platinum, 18k yellow, rose and white gold in a variety of band widths and metal finishes such as high polish, satin or brushed, for an endless array of pairings. “We curated time-tested silhouettes in a collection that allows people to mix, match and customize to reflect their unique style as a couple and each person’s individuality,” continued Azerounian.

Within the new TACORI Couple Collection are the following styles:

The TACORI Diamond Edge Band is complemented by the TACORI Channel Set Diamond Band, and the TACORI Diamond and Classic Bevel Edge Bands.
TACORI Bezel Set Diamond Bands feature the exclusive TACORI Triple-Cut diamond in an east-west orientation with a delicate minimalist band, or in a vertical diamond setting with a bolder, wider band.
The TACORI Faceted Bands come in a variety of styles, reflecting a range of diamond coverage. Couples can mix and match to create the pairing that reflects their design sensibilities.
TACORI Classic Two-Tone Bands complete the collection and will be available in rounded and flat silhouettes with a range of finishes and metals, including titanium, for clean, modern pairings.

While the capsule reflects intentional band pairings, the brand encourages couples to mix and match and make their pairing truly their own. Couples are invited to share their unique band combination on Instagram or TikTok, tagging @tacoriofficial.

The TACORI Couples Collection will be available this August at hand-selected Authorized TACORI Retail Partners across the U.S. and Canada. To find an Authorized TACORI Retail Partner or to learn more, visit here.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."