Looking Magnificent Gem Star Imports’ Magnificence collection offers an innovative answer to an age-old question: how do you make a diamond look bigger? Clever glass lenses...
Digital Meets Real World AUGMENTes, a leader in augmented reality, has developed a shopping platform that virtually places customers inside the product or jewelry store by...
Check out this month's gear for jewelers.
Attention-getting program draws customers to Jim Kryshak Jewelers.
We want to be dog-friendly but huge dogs are popular around here; we’re talking 6-foot long Great Danes and 220-lb. mastiffs. We’d recommend taking a lead...
“As you said, that’s not the most important factor in your decision.” WHEN TO USE IT? When a sales pitch has stalled, this phrase is a great...
Measure these five figures each month to ensure peak salesperson performance, stock trends and more.
Baked goods for a holiday gift? There's a twist.
Scary things happen when jewelers aren’t responsible with their inventory and supplies.
We sell needs, wants and desires — not necessities. We sell feelings and emotions. We sell love, life and memories. We sell ways to celebrate and...
WHY IT IS TRUE: The television detective Columbo would ask the suspect a series of questions. When he was finished, he would head toward the door. Just...
These three small changes can yield big results to your bottom line.
When an empowered manager hires family members and the owner objects, conflict ensues.
Barb Grob Key West Local Luxe, Key West, FL Artist Barb Grob has been in business for 18 years in Key West. She runs the shop with...
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