AS MUCH AS you no doubt love your employees, they also probably bug the heck out of you with certain habits, such as a sales associate...
Big-Ticket Risks Red flag: A shopper who asks to see the most expensive item in the store. The Jewelers Security Alliance recommend establishing a price threshold...
Are Your KPIs Helping or Hurting? It’s pretty much impossible to manage a business without key performance indicators (KPIs). You need do to be sure, however,...
Cry Freedom Rings Ever had a recently divorced customer come in with her ring and ask, What can you do with this? Karen Hollis of K....
Forget about waiting for inspiration to get the difficult stuff finished.
The 12-Inch Powder Rule You’re in Vail, it’s a crisp winter morning, a foot of fine powder awaits on the slopes … who would want to...
Presentation is Everything If you sell goods online, it pays to invest a few extra dollars in your packaging and boxes, says Deric Metzger, of DeMer...
The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
In-Store Yoga The holidays inevitably mean long, posture-busting hours in the store. Spectrum Art & Jewelry in Wilmington, NC, responds to the challenge by turning the...
SALES FLOORYour Home as a Fortress The spate of home invasions targeting jewelers last year highlighted the domestic threat to people in the industry. If someone...
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
managementPlan Ahead For Your Online Hereafter The idea of living on in perpetuity in digital form has some appeal, but it’s actually a headache for your...
One jeweler sends customers away, telling them “Your jeweler is online.”
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
SALESSmall Things The late great Woody Justice once told us how he struck up what was to become an important relationship with an Indian diamond supplier...
OPERATIONSDaily Encouragement A research study in Canada has found that people who receive regular weight-loss advice in the form of emails or tweets dropped more pounds...
SALESSelf Sellers When it comes to selling an expensive piece, you have to be prepared to let the jewelry sell itself, says Harvey Rovinsky, the owner...
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