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The Best Part of Being a Jeweler Is …




We asked our readers what they like the most.

There’s a lot to like about being a jeweler, and different aspects of the business appeal to different people.

We decided to find out what they love most about their chosen profession.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you a question from our 2014 survey: “What aspect of owning a jewelry store do you enjoy the most?”

Here’s how the answers broke down:

  • Selling! — 58 percent.
  • Buying! — 22 percent.
  • The money! — 12 percent.
  • Teaching my staff! — 8 percent.

It’s interesting to note that there were 20 stores in our survey that reported doing more than $5 million in sales a year. They showed that the big really are different.


They were:

  • The only group of jewelers to choose “Conquer the world” as their ambition.
  • The only group that liked “buying” the most among a jeweler’s jobs.
  • The group most likely to say their store’s ownership structure resembled the Borgias’ family tree.

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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