Connect with us

The Best Part of Being a Jeweler Is …

mm

Published

on

We asked our readers what they like the most.

There’s a lot to like about being a jeweler, and different aspects of the business appeal to different people.

We decided to find out what they love most about their chosen profession.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you a question from our 2014 survey: “What aspect of owning a jewelry store do you enjoy the most?”

Here’s how the answers broke down:

  • Selling! — 58 percent.
  • Buying! — 22 percent.
  • The money! — 12 percent.
  • Teaching my staff! — 8 percent.

It’s interesting to note that there were 20 stores in our survey that reported doing more than $5 million in sales a year. They showed that the big really are different.

Advertisement

They were:

  • The only group of jewelers to choose “Conquer the world” as their ambition.
  • The only group that liked “buying” the most among a jeweler’s jobs.
  • The group most likely to say their store’s ownership structure resembled the Borgias’ family tree.

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular

Fun

The Best Part of Being a Jeweler Is …

mm

Published

on

We asked our readers what they like the most.

There’s a lot to like about being a jeweler, and different aspects of the business appeal to different people.

We decided to find out what they love most about their chosen profession.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you a question from our 2014 survey: “What aspect of owning a jewelry store do you enjoy the most?”

Here’s how the answers broke down:

Advertisement
  • Selling! — 58 percent.
  • Buying! — 22 percent.
  • The money! — 12 percent.
  • Teaching my staff! — 8 percent.

It’s interesting to note that there were 20 stores in our survey that reported doing more than $5 million in sales a year. They showed that the big really are different.

They were:

  • The only group of jewelers to choose “Conquer the world” as their ambition.
  • The only group that liked “buying” the most among a jeweler’s jobs.
  • The group most likely to say their store’s ownership structure resembled the Borgias’ family tree.

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular