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The Best Part of Being a Jeweler Is …

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We asked our readers what they like the most.

There’s a lot to like about being a jeweler, and different aspects of the business appeal to different people.

We decided to find out what they love most about their chosen profession.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you a question from our 2014 survey: “What aspect of owning a jewelry store do you enjoy the most?”

Here’s how the answers broke down:

  • Selling! — 58 percent.
  • Buying! — 22 percent.
  • The money! — 12 percent.
  • Teaching my staff! — 8 percent.

It’s interesting to note that there were 20 stores in our survey that reported doing more than $5 million in sales a year. They showed that the big really are different.

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They were:

  • The only group of jewelers to choose “Conquer the world” as their ambition.
  • The only group that liked “buying” the most among a jeweler’s jobs.
  • The group most likely to say their store’s ownership structure resembled the Borgias’ family tree.

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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The Best Part of Being a Jeweler Is …

mm

Published

on

We asked our readers what they like the most.

There’s a lot to like about being a jeweler, and different aspects of the business appeal to different people.

We decided to find out what they love most about their chosen profession.

As we collect responses for this year’s Big Survey, we’re bringing you a few highlights from years past. We call them Big Survey Flashbacks.

Today we bring you a question from our 2014 survey: “What aspect of owning a jewelry store do you enjoy the most?”

Here’s how the answers broke down:

  • Selling! — 58 percent.
  • Buying! — 22 percent.
  • The money! — 12 percent.
  • Teaching my staff! — 8 percent.

It’s interesting to note that there were 20 stores in our survey that reported doing more than $5 million in sales a year. They showed that the big really are different.

Advertisement

They were:

  • The only group of jewelers to choose “Conquer the world” as their ambition.
  • The only group that liked “buying” the most among a jeweler’s jobs.
  • The group most likely to say their store’s ownership structure resembled the Borgias’ family tree.

Want to have your say on the industry and what it means to own or manage an American jewelry store in 2017? Click HERE to take the latest INSTORE Big Survey. (The survey will probably take about 20 minutes to complete and is designed to be taken solely by store owners and managers.)

Advertisement

SPONSORED VIDEO

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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