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The Big Survey 2017

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THE BIG SURVEY 2017

We had two primary objectives with this year’s Big Survey: to gain fresh insights into what it means to be an American jeweler in 2017, and, given it’s been 10 years since our first such survey, to determine how far jewelers have traveled professionally since 2007. The findings were fascinating. In some areas, it’s as if time hadn’t moved, while in others the changes have been profound. We hope you enjoy the latest installment of this journey as much as we did assembling it.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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The Big Survey 2017

mm

Published

on

THE BIG SURVEY 2017

We had two primary objectives with this year’s Big Survey: to gain fresh insights into what it means to be an American jeweler in 2017, and, given it’s been 10 years since our first such survey, to determine how far jewelers have traveled professionally since 2007. The findings were fascinating. In some areas, it’s as if time hadn’t moved, while in others the changes have been profound. We hope you enjoy the latest installment of this journey as much as we did assembling it.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular