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The Importance of WOWING Your Customers

The common thread that retailers agree upon is the need to create a life experience whenever someone walks into their store.




The Importance of WOWING Your Customers

(PRESS RELEASE) Everyone likes to be Wowed. In fact, every day consumers shop for that WOW factor whether it is on-line, in a retail store, window shopping or even surfing on various websites on a smartphone. Every year business is different from the last; and this year surely holds no exceptions. The common thread that retailers agree upon is the need to create a life experience whenever someone walks into their store.

GN Diamond speaks with over local 5,000 retail jewelry stores, weekly, and we listen to some of their creative ideas on how a WOW experience may be realized. In addition, we host a monthly webinar with Shane Decker, the ultimate sales advisor for jewelry stores and president of Ex-sell-ence Sales Academy. One suggestion may be when someone walks into a store for a watch battery and while they are waiting you wow them with a 2-4 ct diamond that you are excited about or a new piece of finished jewelry that is spectacular. By creating these unique and unparalleled experiences, the customer will leave feeling special and that you truly care which will hopefully lead to a future sale.

Storytelling can also create a WOW experience. For example, when a client comes to you for any reason, you can tell them the story of how and why you purchased a certain diamond. Perhaps, 3 out of 10 times they may be an add-on and 7 out of 10 times they may not, but they will always remember the respect that was shown and the excitement that you created while they were in your store! This may lead to an extra Mother’s Day sale, Holiday sale, or any occasion sale!

A couple of discussion points when speaking about diamonds that can surely excite your customers.

  1. Natural diamonds may be anywhere from 1 to 3.7 billion years old. WOW! That is incredible!!!
  2. There is 34% less inventory and there haven’t been any new discoveries since 2005. Natural diamonds continue to appreciate.
  3. Diamond cutters may attend school for over 10 years just to get their techniques fine-tuned. This may be longer than doctors, lawyers and dentists.
  4. An average woman looks at her hand over 25,000 times a year. It is important to let end consumers know that diamonds entering your store are cherry picked from hundreds with the same color and clarity. Each diamond has unique characteristics.
  5. Lab grown diamonds are here to stay but because they are created via technology the supply is unlimited, nonetheless, their price points are attractive to consumers of all ages. GN Diamond has seen a tremendous increase in sales of lab grown diamonds as well lab grown diamond studs in large sizes.

Creating opportunities is a challenge for everyone but the shear excitement in one’s voice is always appreciated and may lead to many future sales and possible referrals.

GN Diamond is loyal to our retail customers and is open 24/7 at and 800-724-8810. Happy Wowing during this spring and summer season.




Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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