Marcus Collins
(PRESS RELEASE) Learn what it means to “make meaning” and how to build your brand from one of the top marketing gurus in the United States. Marcus Collins is widely recognized for developing culturally contagious campaigns that inspire people to take action. A top speaker and expert on brand strategy and brand behavior, Collins is head of strategy for Wieden+Kennedy New York, a marketing professor at the University of Michigan and a consultant for brands like Google, McDonald’s and Anheuser-Busch.
Join us for this can’t-miss opening keynote presentation next August at The INSTORE Show 2023.
The INSTORE Show 2023 is a brand-new trade show experience created especially for independent fine jewelry professionals and industry suppliers. Jewelry store owners, buyers, managers and designers are invited to attend Aug. 13-15, 2023 in Rosemont, IL at the Donald E. Stephens Convention Center.
Make plans now to join your peers for three days of buying from leading jewelry vendors and services providers as well as for time dedicated for business-building networking and education. Plan to bring your team in early for a full day of pre-show education worthy of the INSTORE name!
Stay in the loop on the latest program and speaker updates by joining the INSTORE Show Insider List today.
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About The INSTORE Show 2023
The INSTORE Show 2023 offers exhibitors the opportunity to connect with highly engaged buyers who will come to discover the latest curated products, services and innovations. This is a must-participate event for suppliers, designers, manufacturers and service providers who are industry mainstays as well as those who are shaping the future of the jewelry industry. Review the Exhibitor Prospectus and Application here or email exhibit@theinstoreshow.com to learn more!
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
