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The INSTORE Show 2024 Announces Open Registration

The popular trade show brings back favorite features like the Bench Pressure Challenge and Play It Cool Party.




(PRESS RELEASE) MONTCLAIR, NJ — Registration is now open for The INSTORE Show, back for year two on August 11-12, 2024. Attendees can register for a free badge by visiting Presented by INSTORE magazine and in partnership with MJSA and the Chicago Responsible Jewelry Conference 2024, The INSTORE Show once again comes to the Donald E. Stephens Convention Center in Rosemont, IL.

After the inaugural event in August 2023, this exclusive trade show for the fine jewelry industry has proven to be a successful event, drawing in retailers from the Midwest and across the country and offering buyers a chance to stock up on inventory before the holiday season.

William Jones IV, of Sissy’s Log Cabin in AR and TN, raved, “What a great show, a great place to collaborate with retailers and the top vendors in the nation. The INSTORE Show is a great event to bring staff to experience what it’s like to run and inventory your store. With the talks, the vendors, and the Chicago experience, it is a must visit.”

The INSTORE Show 2024 is the gateway for retail store owners, managers, and buyers to connect with leading vendors and service providers, discover the latest industry trends, and immerse themselves in a conference program that lives up to the INSTORE name.

Beyond buying from well-known and respected exhibitors, the show is also known for its interactive networking opportunities, including the Saturday Welcome Reception and the Sunday Evening Play It Cool Party.

“The feedback we received after last year’s show was very positive,” said Matthijs Braakman, CEO of SmartWork Media, which owns the INSTORE Show. “Retailers and exhibitors alike have been requesting this show to return for several years now. They especially enjoy hearing the success stories of other area retailers and having the ability to place their orders easily and efficiently. At bigger shows, retailers just can’t get the face time they want with the suppliers they’ve done business with for years. The INSTORE Show also offers a big punch of fun in a venue that’s easily accessible and close to Chicago for after-hours dining and entertainment.”


Highlights of the 2024 show include:

  • Bench Pressure Challenge: A popular, no-holds-barred contest to see who is the best on the jeweler’s bench.
  • Cram Day: A full day of pre-show education, featuring retailers and experts sharing best practices.
  • INSTORE Buying: Over 200 booths featuring the industry’s top vendors and service providers.
  • Saturday Welcome Reception: Mingling with jewelry pro peers and making new connections at the show kickoff.
  • Play it Cool Party: An evening of networking and fun with fellow retailers and vendors and celebrating the winners of INSTORE’s 2024 Cool Stores competition.

“I didn’t know how much I missed this show until it was back,” shared Karen Hollis of K. Hollis Jewelers in Batavia, IL. She continued, “I loved all the different break-out sessions and found that there was something for everyone in every session offered. I found a couple of new designers that I’m really excited about too. It is always great to see fellow store owners and staff at these events. It is fun sharing ideas and thoughts about our amazing industry. Looking forward to the next show and will continue to read INSTORE magazine because of all the great ideas shared with us all.”

For media inquiries or more information about The INSTORE Show 2024, visit or direct questions to To learn more about 2024 exhibiting and sponsorship opportunities, download a copy of the 2024 Exhibitor Prospectus and Booth Application, or direct questions to

About The INSTORE Show 2024

The INSTORE Show 2024 is the premier trade show for independent fine jewelry professionals and industry suppliers. Presented by INSTORE magazine, this event offers a unique platform for networking, education, and discovering the latest industry trends and products. Join us in Rosemont, IL, from August 11-12, 2024, for an unforgettable jewelry industry experience.



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