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Let’s Do Diamonds, Darling

Our best friend forever.

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DIAMONDS ARE THE ultimate neutral: They go with everything, they’re always classy, and they’re durable enough for every day. They’re also enjoying a very interesting moment in time, as lab-grown stones become more readily available and earth-mined brands fight to define their niche with powerful ad campaigns and high-profile celebrity placements. The result for the consumer is more options, more designs, more diamonds.

Diamond jewelry in 18K yellow gold by GiGi Ferranti includes Marcella links diamond flower huggie earring (0.20 TCW), $3,550; Marcella diamond curb link pendant (0.30 TCW); Marcella links band, $1,250; Marcella links diamond eternity band (0.15 TCW), $1,895; Marcella links diamond flower ring (0.20 TCW), $2,950; and Paperclip chain in 14K yellow gold, $750. Visit gigiferranti.com or contact info@gigiferrantijewelry.com or (718) 251-1614 for more information. MODEL: Angelique Kortright. PHOTOGRAPHER: Dennis Yedreshteyn.

Modern Classics

These designs all fit into categories we’re familiar with — a diamond locket, a diamond hoop earring, a diamond eternity band — but their dazzling details make these staple styles feel new and fresh all over again. Contemporary incarnations of timeless classics, every one of these beauties is ready to become your customer’s jewelry box go-to for the next 30 to 50 years.

Alankar Jewels 18K white gold cuff bracelet with diamonds

Alankar Jewels

18K white gold cuff bracelet with diamonds (2 TCW).

$8,500

(347) 209-1562, alankarjewels.us

Lisa Nik 18K white gold necklace

Lisa Nik

18K white gold necklace with white diamonds (1.27 TCW) and yellow diamonds (1.25 TCW).

$16,800

info@lisanik.com, lisanik.com

Shy Creation 14K white gold earrings with diamonds

Shy Creation

14K white gold earrings with diamonds (0.29 TCW).

$860

info@shycreation.com, shycreation.com

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PICCHIOTTI 18K white gold expandable bracelet with onyx and diamonds

PICCHIOTTI

18K white gold expandable bracelet with onyx and diamonds (21.07 TCW).

$90,600

(404) 861-1382, picchiotti.com

Daniella Design 18K yellow gold eternity band with diamonds

Daniella Design

18K yellow gold eternity band with diamonds (5.30 TCW).

$32,000

(212) 391-9600, danielladesign.com

Gabriel & Co. 14K yellow gold bracelet with diamonds

Gabriel & Co.

14K yellow gold bracelet with diamonds (0.75 TCW).

$3,900

(212) 519-1400, gabrielny.com

Ashi Couture 18K yellow gold ring with diamonds

Ashi Couture

18K yellow gold ring with diamonds (1 TCW).

$4,495

(800) 622-2744, ashidiamonds.com

Legend Jewelry 14K white or yellow gold stud earrings with diamonds.

Legend Jewelry

14K white or yellow gold stud earrings with diamonds.

$1,199

(866) 607-3098, legendjewelryinc.com

KC Designs 14K gold locket with diamonds

KC Designs

14K gold locket with diamonds (0.42 TCW).

$2,875

(800) 552-3790, kcdesignsnyc.com

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Dainty Daily Diamonds

These itty-bitty beauties may be petite, but they pack a serious punch. Tiny twinklers in barely-there silhouettes are a fantastic way to add a little diamond magic to every day; throw them on with anything from a T-shirt to a three-piece suit, and you’ll be good to go. Perfect for self-purchasers, newer collectors, subtle stylers, or anyone looking to get a lot of wear out of a piece that won’t break the bank.

Aurelie Gi 14K yellow gold necklace with lab-grown diamonds

Aurelie Gi

14K yellow gold necklace with lab-grown diamonds (0.09 TCW).

$445

(866) 256-6151, aureliegi.com

SHW 18K yellow gold necklace with diamond.

SHW

18K yellow gold necklace with diamond.

$800

lauren@megamegaprojects.com, shwjewelry.com

Ginette NY 18K rose gold necklace with diamonds.

Ginette NY

18K rose gold necklace with diamonds.

$990

lauren@megamegaprojects.com, ginette-ny.com

Common Rite Supply 14K yellow gold ring

Common Rite Supply

14K yellow gold ring with rough diamonds (0.50 TCW) and lab-grown diamonds (0.27 TCW).

$1,200

(415) 994-3087, commonritesupply.com

Tamsin Rasor Fine Jewelry 14K yellow gold earrings with diamonds.

Tamsin Rasor Fine Jewelry

14K yellow gold earrings with diamonds.

$1,950

(347) 678-0194, tamsinrasor.com

VLORA 14K rose gold bracelet with diamonds

VLORA

14K rose gold bracelet with diamonds (0.25 TCW).

$1,275

(800) 807-2481, vlorajewelry.com

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Sylvie 14K white gold bracelet with diamonds

Sylvie

14K white gold bracelet with diamonds (1 TCW).

$2,970

info@sylviecollection.com, sylviecollection.com

Gigi Ferranti 18K yellow gold earrings with diamond

Gigi Ferranti

18K yellow gold earrings with diamonds (0.15 TCW).

$1,500

(718) 251-1614, gigiferrantijewelry.com

Luvente 14K white gold ring with diamonds

Luvente

14K white gold ring with diamonds (0.20 TCW).

$1,035

(212) 730-1003, luvente.com

Becky Stone writes about jewelry styles for INSTORE. She is founder and CEO of well-known jewelry blog Diamonds in the Library.

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SPONSORED VIDEO

It Was Time to Make a Decision. It Was Time to Call Wilkerson.

Except for a few years when he worked as an accountant, Jim Schwartz has always been a jeweler. He grew up in the business and after “counting beans” for a few years, he and his wife, Robin, opened Robin James Jewelers in Cincinnati, Ohio. “We were coming to a stage in our life where we knew we have to make a decision,” says Jim Schwartz. He and Robin wanted to do it right, so they called Wilkerson. The best surprise (besides surpassing sales goals)? “The workers and associations really care about helping us move out own inventory out of the store first. It was very important to us.”

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