Connect with us

Headlines

These Jewelry Brands Have the Best Resale Value, According to The RealReal

Newly release data ‘speaks to the longevity of top designers.’

mm

Published

on

The RealReal, an online luxury consignment company, has released a list of designer brands with the best resale value.

In the jewelry category, Van Cleef & Arpels comes out on top.

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead
Jimmy Degroot

Video: How to Smooth Out the Chaos in Your Jewelry Store and Create Harmony Instead

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once
Jim Ackerman

Video: Don’t Be Afraid to Run Multiple Jewelry Marketing Promotions at Once

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way
Jim Ackerman

Video: How to Spend Your Jewelry-Business Advertising Budget the Right Way

“The inimitable Van Cleef, with its iconic Alhambra pieces, is #1 for the second year in a row with a 74% resale value and 5% uptick YoY,” the company states.

Cartier also made a strong showing.

“Cartier’s Juste un Clou bracelet continues to be the embodiment of French elegance, selling for 74 percent of its original price,” according to The RealReal.

Anita Ko was third on the list, with a resale value of 69 percent.

Advertisement

In the watches category, Rolex, Patek Philippe and Panerai were all highly ranked for resale value.

“Our unique data speaks to the longevity of top designers, and is a touchstone for shifts in consumer behavior,” said Rati Levesque, the company’s chief merchant. “Gifting heritage and meticulously crafted luxury goods is what extending the life cycle of luxury is all about and ultimately lets everyone participate in the circular economy.”

Check out The RealReal’s Holiday Resale Report here.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular