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Think Like a Millennial to Sell to a Millennial: GN Diamond’s In-Store Selling Platform Offers Advantage Over Internet Sites

It’s time to take this demographic seriously.

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(PRESS RELEASE) Millennials may be undervalued as jewelry and gemstone customers, but as the largest living generation in the U.S., with $600 billion in annual spending, it’s time to take this demographic seriously.

Born between 1981 and 1996, millennials came of age alongside computers, digital technologies and social media. These tech-savvy shoppers love to research and purchase online, so it’s crucial that diamond sellers can meet them in-store with technologically advanced, interactive online sales tools.

Convert Millennial Browsers into Buyers with an Innovative Selling Tool

Diamond Hunt, the new GN Diamond platform, is an interactive selling tool that addresses millennials’ pain points with technology conveniently at their fingertips. The online loose diamond database mimics what consumers see on internet sites, only with powerful added value.

Here’s how the platform answers the key questions held by 20- and 30-something shoppers in their native digital language.

Light Performance Millennials are skeptical as to how two seemingly similar diamonds can have up to a 70% price difference. The GN Diamond platform utilizes a third party to objectively grade the brilliancy and brightness of a diamond, clearly demonstrating why one SI2 is better than another.

V360 Views Smart-phone-loving millennials easily gain a 360 degree view of the loose diamond and its natural birthmarks without the cumbersome use of a loupe and tweezers. The fully transparent views surpass the typical videos and images used by online retailers.

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Gemprint The world’s most sophisticated, non-invasive, positive identification technology records the unique optical “fingerprint” of each diamond. Gemprint is recognized by most insurance companies, some of whom offer 10% off of annual insurance premiums once registered.

GN Gives You an Advantage with Millennials

The GN Diamond platform revolutionizes the way millennial consumers buy diamonds in-store, and it’s as easy as scanning a QR code. Learn more at www.gndiamond.com, and shop over $70 million of loose diamonds certified by GIA, AGS and EGL USA, all with the Gemprint ID.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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