Headlines

This Is the Watch Brand that Navy SEALs Prefer for Night Missions

Published

9 years ago

February 12, 2016

INSTORE Staff

Luminox A.N.U. series

The special ops force test-drove a variety of brands before settling on one.

Luminox has become the official licensee of the Navy SEALs after partnering with the special operations force for the last 20-plus years, the watchmaker announced.

In 2013, Luminox collaborated with active-duty and retired SEALs to develop a new series of watches with upgraded features. This partnership resulted in the A.N.U. (Authorized for Navy Use) series pictured here, which features a black PVD-plated stainless steel case with screw crown and case back, sapphire crystal, multi-jewel Swiss quartz movement, and a 10-year lithium battery.

“As a research, development, test and evaluation officer for the Navy SEALs, I was asked to find a dependable watch for night missions. After testing a variety of brands in the most arduous conditions, Luminox was the only one still functioning at the end of the evaluation,” says Nick North, Navy SEAL (Ret.).

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”