Luminox A.N.U. series
The special ops force test-drove a variety of brands before settling on one.
Luminox has become the official licensee of the Navy SEALs after partnering with the special operations force for the last 20-plus years, the watchmaker announced.
In 2013, Luminox collaborated with active-duty and retired SEALs to develop a new series of watches with upgraded features. This partnership resulted in the A.N.U. (Authorized for Navy Use) series pictured here, which features a black PVD-plated stainless steel case with screw crown and case back, sapphire crystal, multi-jewel Swiss quartz movement, and a 10-year lithium battery.
“As a research, development, test and evaluation officer for the Navy SEALs, I was asked to find a dependable watch for night missions. After testing a variety of brands in the most arduous conditions, Luminox was the only one still functioning at the end of the evaluation,” says Nick North, Navy SEAL (Ret.).
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
