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This Question Shows How Far Some Jewelers Would Go for a Prosperous Business

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You’d be prepared to sacrifice a little finger to ensure your business prospered for the next …

17%

10 years

16%

20 years

10%

50 years 

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7%     

100 years

50%    

Never!

Responses from INSTORE’s Brain Squad.


This article originally appeared in the June 2017 edition of INSTORE.

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What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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