Brainstorms

This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

This extreme tactic is guaranteed to bring you attention.

Published

8 years ago

April 26, 2018

INSTORE Staff Instore May 2018 Issue

This Retailer Redesigns Its Store Space Every 25 Days – With Spectacular Results

One guaranteed way of garnering attention is to take something to its extreme. Korean eyewear brand Gentle Monster does this with two things we have recommended in the past — changing your displays regularly and collaborating with local artists to give your store a different look. Every 25 days, it totally redesigns its flagship store space in New York under themes such as “Overgrown Park” and “Smash Pong.” The results, as can be seen at gentlemonster.com/project/, are spectacular and support the view that in display, pushing the boundaries pays off.

Related Topics: Brainstorms INSTORE May '18

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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