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This Tech Could Pull Consumers Back to Bricks-and-Mortar Retail

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New developments are debuting this week.

Several new technologies could help bricks-and-mortar retailers win customers back from the online retail sites that have gained popularity in recent years, the Associated Press reports.

One example: smart shelves. They’ll work sort of like online ads that track consumers from site to site. Technology by startup Perch Interactive “uses laser and motion sensors to detect when a product is picked up,” according to AP.

Retailers can then see which items consumers picked up but chose not to buy. The technology also provides shoppers with recommendations, such as complementary products.

Another emerging technology: interactive mirrors. At certain Neiman Marcus stores, dressing rooms feature mirrors that allow shoppers to “make side-by-side comparisons without having to try [the outfits] all on,” AP reports.

Robots, advanced self-checkout systems and virtual and augmented reality are also likely to play major roles in the future of retail, according to the news service. Many of the new technologies are debuting this week at the CES technology show in Las Vegas.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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