Connect with us

Headlines

This Tech Could Pull Consumers Back to Bricks-and-Mortar Retail

mm

Published

on

 

New developments are debuting this week.

Several new technologies could help bricks-and-mortar retailers win customers back from the online retail sites that have gained popularity in recent years, the Associated Press reports.

One example: smart shelves. They’ll work sort of like online ads that track consumers from site to site. Technology by startup Perch Interactive “uses laser and motion sensors to detect when a product is picked up,” according to AP.

Retailers can then see which items consumers picked up but chose not to buy. The technology also provides shoppers with recommendations, such as complementary products.

Another emerging technology: interactive mirrors. At certain Neiman Marcus stores, dressing rooms feature mirrors that allow shoppers to “make side-by-side comparisons without having to try [the outfits] all on,” AP reports.

Robots, advanced self-checkout systems and virtual and augmented reality are also likely to play major roles in the future of retail, according to the news service. Many of the new technologies are debuting this week at the CES technology show in Las Vegas.

Advertisement

Read more at AP

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Is It Your Time to Enjoy Life? Wilkerson Can Get You There.

Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”

Promoted Headlines

Most Popular