How to offer — and not offer — customer service was one of the lessons.
Decide what you need before you hire your next salesperson.
Make sure you pay your workhorses right.
Remember: No matter what you charge, you’ll have a 90 percent closing ratio.
Charging for this service can have a dramatic impact on your business.
Address each of these areas and you'll see improvement.
This action will increase your watch repair sales, profits and closing ratios.
This is one investment that almost always pays off.
A man owned a small jewelry store. The State Workforce Department claimed he was not paying proper wages to his help and sent an agent out...
Scary things happen when jewelers aren’t responsible with their inventory and supplies.
Today’s technology allows all jewelers to move full steam ahead into custom design. Women have adored jewelry since Adam gave Eve a ring he made from...
Being thorough in your intake procedures can prevent headaches later on.
Start by hiring a high-school kid as your polisher.
A couple of strategic moves can lower your taxable income and boost your cash flow. During tax time, wouldn’t it be great to lower your taxes and...
Friendly competition can excite your sales team and increase profits Americans love competition. Sales games and contests in a jewelry store can spark excitement among your...
Follow these easy tips to make more money, become more popular and feel better than you ever have. The headline may sound like an email scam,...
When one person is responsible for raising average ticket and closing ratio, everyone benefits. The job description of a salesperson is to turn shoppers or lookers...
Charging more to do a better repair can increase client satisfaction and loyalty. Over the years, I’ve asked jewelers what their average repair sale is in...
Margins on diamonds have shrunk. So what else is new? Margins on custom design work have always generated better returns. Another great thing about selling a...
A few weeks ago, I read a book every jewelry store owner should read: Retail Revival by Doug Stephens. It’s about today’s customer, millennials (who outnumber...
Advertisement
