Margins on diamonds have shrunk. So what else is new? Margins on custom design work have always generated better returns. Another great thing about selling a...
You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store...
It’s been 16 years since David Geller sold his store. Here’s what he’d do today. This article originally appeared in the July 2016 edition of INSTORE....
I like the GMROI (Gross Margin Return on Investment) reports. They show how many units were sold at each price point, thus showing which price points...
Which type of bench jeweler are you? And which do you want to be?
Over the years I’ve heard countless stories of store owners suffering staggering losses to internal theft. Sometimes it was just brazen stealing from the cases and...
Want to know why you can’t find a bench jeweler? Because you won’t pay enough.
When you size a ring, it takes about 20 minutes and you charge for this service, right? (Typically about $39.) If you do another 20 minutes...
Make life easier for your customers, as well as your sales staff This article originally appeared in the February 2016 edition of INSTORE. I recently emailed...
The right information can help you predict your cash flow and plan ahead. This article originally appeared in the January 2016 edition of INSTORE. I love...
Outstanding customer service is not just about your reputation: It’s a business multiplier and profit booster. This article originally appeared in the November 2015 edition of...
Margins are falling everywhere except here. This article originally appeared in the October 2015 edition of INSTORE. You’re the boss and you expect everyone to be...
Margins are falling everywhere except here. This article originally appeared in the September 2015 edition of INSTORE. For sure it’s a different world today in our...
The art of sales is about showing things in their best light. That goes for price too. This article originally appeared in the July 2015 edition...
The need for repairs remains strong, but many jewelers are overlooking this source of revenue This article originally appeared in the June 2015 edition of INSTORE....
Operational tweaks can result in hefty savings This article originally appeared in the April 2015 edition of INSTORE. As Benjamin Franklin said “a penny saved is...
These commonly held beliefs are costing jewelers money. This article originally appeared in the March 2015 edition of INSTORE. I have visited hundreds of jewelry stores...
Want to make a lot of money? Give away dead merchandise.
Bench profitability shouldn’t be a guessing game. This article originally appeared in the January 2015 edition of INSTORE. Life is a little less complicated when you...
Learn a new set of selling skills for higher sales, fatter margins. Custom design can easily have a much higher average sale than product sales. Typically,...
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