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True Tales: Aura and Mystique

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AURA AND MYSTIQUE 
 
Had a woman from a transcendental meditation community come in to buy an engagement ring. Said she had to feel the diamonds to pick the right one. Looking at them wouldn’t do her any good. She could feel the aura from the stones, and she picked a warm diamond (faint yellow) because it felt better than the more colorless diamond.
JOHN J. 
DES MOINES, IA

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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True Tales

True Tales: Aura and Mystique

Published

on

AURA AND MYSTIQUE 
 
Had a woman from a transcendental meditation community come in to buy an engagement ring. Said she had to feel the diamonds to pick the right one. Looking at them wouldn’t do her any good. She could feel the aura from the stones, and she picked a warm diamond (faint yellow) because it felt better than the more colorless diamond.
JOHN J. 
DES MOINES, IA

Advertisement

SPONSORED VIDEO

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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