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True Tales: Aura and Mystique

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AURA AND MYSTIQUE 
 
Had a woman from a transcendental meditation community come in to buy an engagement ring. Said she had to feel the diamonds to pick the right one. Looking at them wouldn’t do her any good. She could feel the aura from the stones, and she picked a warm diamond (faint yellow) because it felt better than the more colorless diamond.
JOHN J. 
DES MOINES, IA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Aura and Mystique

Published

on

AURA AND MYSTIQUE 
 
Had a woman from a transcendental meditation community come in to buy an engagement ring. Said she had to feel the diamonds to pick the right one. Looking at them wouldn’t do her any good. She could feel the aura from the stones, and she picked a warm diamond (faint yellow) because it felt better than the more colorless diamond.
JOHN J. 
DES MOINES, IA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular