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True Tales: The Cleavage Close

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THE CLEAVAGE CLOSE. I was showing a two-tone reversible omega with a diamond slide. Our customer wanted to see how it looked on one of our saleswomen. When I was taking it off, I dropped one end of the omega — and the slide went right down the clerk’s cleavage. Without hesitation, our customer said “SOLD!” This was an easy $2,000 sale. BOB H., HANNIBAL, MO

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Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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