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True Tales: The Cleavage Close

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THE CLEAVAGE CLOSE. I was showing a two-tone reversible omega with a diamond slide. Our customer wanted to see how it looked on one of our saleswomen. When I was taking it off, I dropped one end of the omega — and the slide went right down the clerk’s cleavage. Without hesitation, our customer said “SOLD!” This was an easy $2,000 sale. BOB H., HANNIBAL, MO

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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