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True Tales: The Cleavage Close

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THE CLEAVAGE CLOSE. I was showing a two-tone reversible omega with a diamond slide. Our customer wanted to see how it looked on one of our saleswomen. When I was taking it off, I dropped one end of the omega — and the slide went right down the clerk’s cleavage. Without hesitation, our customer said “SOLD!” This was an easy $2,000 sale. BOB H., HANNIBAL, MO

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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