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True Tales: Saved By the Cuff of My Pants

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Not too long ago, I re-set a customer’s diamond in a new pendant. I polished it along with six or seven other items and put them in the ultrasonic. Later, when I took them out, her pendant was nowhere to be found. We looked high and low. We took apart the dust collector, the sink, etc. but still no pendant. This was not an overly expensive piece, but let’s face it, no one wants to tell their customer their jewelry was lost. Later that evening, while in the car with my wife. I told her what had happened. She said, “Did you check the cuff of your pants?” I slid my hand into the cuff and, without having to even feel around, put my fingers on something. You guessed it, her pendant. Apparently, when I slid the items I was polishing into the palm of my hand, this pendant missed and fell into the cuff unbeknownst to me. Not only that, it stayed there for the whole day instead of falling out at any number of locations. Just dumb luck? I’m not sure!
 
GARY Y., 
AMES, IA

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Saved By the Cuff of My Pants

Published

on

Not too long ago, I re-set a customer’s diamond in a new pendant. I polished it along with six or seven other items and put them in the ultrasonic. Later, when I took them out, her pendant was nowhere to be found. We looked high and low. We took apart the dust collector, the sink, etc. but still no pendant. This was not an overly expensive piece, but let’s face it, no one wants to tell their customer their jewelry was lost. Later that evening, while in the car with my wife. I told her what had happened. She said, “Did you check the cuff of your pants?” I slid my hand into the cuff and, without having to even feel around, put my fingers on something. You guessed it, her pendant. Apparently, when I slid the items I was polishing into the palm of my hand, this pendant missed and fell into the cuff unbeknownst to me. Not only that, it stayed there for the whole day instead of falling out at any number of locations. Just dumb luck? I’m not sure!
 
GARY Y., 
AMES, IA

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular