True Tales: Free Gift-Wrap Service

Published

18 years ago

July 2, 2008

This month, we have two ?True Tales? that you have a good chance of experiencing yourself this holiday season:

A customer, on December 20th, when the place is rockin’, walks in and says: “I understand you do free gift wrapping here” “Yes, of course.” Customer whips out a couple of presents he purchased elsewhere. After the laughter stopped, we explained that meant our gifts … and he left.

DAVE S.,
FREEHOLD, N.J.

?I had a customer in my store shopping for a gift for his wife. She called him on his cell phone and must have accused him of being with another woman. He told her that he was indeed with another woman and finally put me on the phone. When she found out it was me, she got all excited and told him that he could have me as the other woman anytime! (It’s amazing how much power the gift of jewelery has over us women!)?

Anonymous

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."