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True Tales: Free Gift-Wrap Service

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This month, we have two ?True Tales? that you have a good chance of experiencing yourself this holiday season: 
 
A customer, on December 20th, when the place is rockin’, walks in and says: “I understand you do free gift wrapping here” “Yes, of course.” Customer whips out a couple of presents he purchased elsewhere. After the laughter stopped, we explained that meant our gifts … and he left.
 
DAVE S., 
FREEHOLD, N.J.
 
 
 
?I had a customer in my store shopping for a gift for his wife. She called him on his cell phone and must have accused him of being with another woman. He told her that he was indeed with another woman and finally put me on the phone. When she found out it was me, she got all excited and told him that he could have me as the other woman anytime! (It’s amazing how much power the gift of jewelery has over us women!)?  
 
Anonymous 

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: Free Gift-Wrap Service

Published

on

This month, we have two ?True Tales? that you have a good chance of experiencing yourself this holiday season: 
 
A customer, on December 20th, when the place is rockin’, walks in and says: “I understand you do free gift wrapping here” “Yes, of course.” Customer whips out a couple of presents he purchased elsewhere. After the laughter stopped, we explained that meant our gifts … and he left.
 
DAVE S., 
FREEHOLD, N.J.
 
 
 
?I had a customer in my store shopping for a gift for his wife. She called him on his cell phone and must have accused him of being with another woman. He told her that he was indeed with another woman and finally put me on the phone. When she found out it was me, she got all excited and told him that he could have me as the other woman anytime! (It’s amazing how much power the gift of jewelery has over us women!)?  
 
Anonymous 

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular