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True Tales

True Tales: From Here To Eternity

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VALUE SHOPPER 
 
?ON CHRISTMAS EVE, an elderly gentleman came into the store looking for a sapphire eternity band. We didn’t have one in stock and explained to him that an eternity band is generally custom-made as resizing is not an option after presentation as a gift. He said he would send his wife in after Christmas to order the ring. The wife showed up in mid-January for estimates on a white gold eternity ring with sapphires. We priced it out with two different grades of sapphires and she went home to ‘talk to the boss’. When she came back after a couple of weeks to have some other jewelry work done, we asked her what her husband had decided was on the sapphire band. Her response was: ?He said if I was younger he would go for it, but at my age he doesn’t think we’ll really get our money’s worth out of it.’ She settled for garnets.?  
 
FRANCES B., 
TONAWANDA, NY
 
 
 
 
?I HAD A WOMAN come into the store looking for a ruby ring. After 45 minutes, she finally had focused on one ring for $1,500. We talked a little more and she told me that she would have to go home and pray on it. If God wanted her to have the ring, she would come back the next day. Now, I’m a fairly religious guy and have a great amount of respect for God. But, I really don’t think God cares one way or the other whether this woman buys this ring. So I figured if she could use God as a sales obstacle, I could use God as a closing tool. I simply said, ?Ma’am, why do you think you’re here with me today? God already brought us together so that you could purchase this ring!’ Five minutes later, she walked out of the store with the ring on her finger! The Lord works in mysterious ways! 
 
JOE C. 
MIDLOTHIAN, VA

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Wilkerson Testimonials

Texas Jeweler Knew He'd Get Only One Shot at a GOB Sale, So He Wanted to Make It Count

Most retailers only have one GOB sale in their lifetimes. This was the case for Gary Zoet, owner of Shannon Fine Jewelry in Houston, Texas. “Wilkerson has done thousands of these sales,” says Zoet. “I’ve never done one, so it’s logical to have somebody with experience do it.” The result exceeded Zoet’s expectations. Wilkerson took care of everything from marketing to paperwork. When it’s time for you to consider the same, shouldn’t you trust the experts in liquidation?

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True Tales

You Won’t Believe Why This Customer Returned a Ring

He had really high standards.

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A male customer ordered a $4,000 platinum band, which shortly arrived from Germany. He holds it up and puts it on; it fits perfectly. Then he peers intently inside the ring. “The third hallmark is a fraction out of line,” he says. We send it back to Germany and it duly arrives with the hallmark totally lined up. The customer comes in and says that he doesn’t want this ring as it’s like buying a Mercedes and the salesman dings the wing: he repairs it, but would you want a damaged Mercedes? Left me speechless. The customer still has a credit three years later. — Gordon Lawrie, Eidos, Santa Fe, NM<.

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True Tales

This Jeweler Had to Get Innovative with a Penis Ring

In emergencies, release latch.

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A lady came to get a ring for her boyfriend’s penis. We suggested that it would not be a good idea to get one that does not open as that could end up being dangerous. We had to get an arthritic shank from Stuller and make one that opens and closes like a mini baby bangle. Gene Arthur, Arthur’s Jewelry, Reidsville, NC 

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True Tales

Funny But True: You Can’t Make These Surprising Stories Up

The joy of surprises…

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Customer was in the store buying his wife a surprise anniversary gift when his phone rang and we overheard him explaining that he was someplace else. His wife walks in to pick up her surprise gift to him while still on the phone with him. Ended up nicely, but the surprise gifts were no longer a surprise!

Customer came in on Friday to pick up a $60,000 ring we created. The next day, his girlfriend came by to scream at us for not having finished the ring. We just had to take it.

Provided anonymously to INSTORE’s 2016 Big Survey

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