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True Tales: One Last Christmas Gift

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About eight years ago in March, one of my customers came into my store with the physical assistance of a friend. I had known for some time Ricky had been fighting a brain tumor and that his outlook wasn’t good. Ricky asked to see our selection of gold crosses. He picked out a plain small cross with gold chain and asked that I order three of them and engrave “Love Ricky, Christmas 1996” on each. He told us to gift-wrap them in Christmas paper and hold them in the store. Ricky said, “If I’m still alive at Christmas, I’ll pick them up. If not, please deliver these to my wife on Christmas Eve.” One was for his wife and the others for his teenage daughters. Unfortunately, Ricky didn’t make it to Christmas, and I delivered the crosses when promised. I cannot begin to describe the emotion his wife and daughters had when they found out that Ricky had thought so far ahead that he gave them one final Christmas present. It was the highlight of their Christmas, as it was for every member of my staff. We have chosen a profession that can bring a lot of joy. That’s what really matters.
 
DALE F.,  
JACKSON, MI

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How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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True Tales

True Tales: One Last Christmas Gift

Published

on

About eight years ago in March, one of my customers came into my store with the physical assistance of a friend. I had known for some time Ricky had been fighting a brain tumor and that his outlook wasn’t good. Ricky asked to see our selection of gold crosses. He picked out a plain small cross with gold chain and asked that I order three of them and engrave “Love Ricky, Christmas 1996” on each. He told us to gift-wrap them in Christmas paper and hold them in the store. Ricky said, “If I’m still alive at Christmas, I’ll pick them up. If not, please deliver these to my wife on Christmas Eve.” One was for his wife and the others for his teenage daughters. Unfortunately, Ricky didn’t make it to Christmas, and I delivered the crosses when promised. I cannot begin to describe the emotion his wife and daughters had when they found out that Ricky had thought so far ahead that he gave them one final Christmas present. It was the highlight of their Christmas, as it was for every member of my staff. We have chosen a profession that can bring a lot of joy. That’s what really matters.
 
DALE F.,  
JACKSON, MI

Advertisement

SPONSORED VIDEO

How Howes Diamond Jewelers Closed a Location — and Opened the Door to What's Next

Dan Howes grew up in his family's jewelry business, eventually taking the helm of two locations his father launched in 1964. When it came time to consolidate, he turned to Wilkerson. "It was a pretty easy decision," Howes says, citing the company's strong reputation and a friend's successful experience. Wilkerson's proven sales roadmap delivered — meeting projected financial goals and guiding the process every step of the way. "This is their profession. They have it dialed in."

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