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True Tales: One Last Christmas Gift

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About eight years ago in March, one of my customers came into my store with the physical assistance of a friend. I had known for some time Ricky had been fighting a brain tumor and that his outlook wasn’t good. Ricky asked to see our selection of gold crosses. He picked out a plain small cross with gold chain and asked that I order three of them and engrave “Love Ricky, Christmas 1996” on each. He told us to gift-wrap them in Christmas paper and hold them in the store. Ricky said, “If I’m still alive at Christmas, I’ll pick them up. If not, please deliver these to my wife on Christmas Eve.” One was for his wife and the others for his teenage daughters. Unfortunately, Ricky didn’t make it to Christmas, and I delivered the crosses when promised. I cannot begin to describe the emotion his wife and daughters had when they found out that Ricky had thought so far ahead that he gave them one final Christmas present. It was the highlight of their Christmas, as it was for every member of my staff. We have chosen a profession that can bring a lot of joy. That’s what really matters.
 
DALE F.,  
JACKSON, MI

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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True Tales

True Tales: One Last Christmas Gift

Published

on

About eight years ago in March, one of my customers came into my store with the physical assistance of a friend. I had known for some time Ricky had been fighting a brain tumor and that his outlook wasn’t good. Ricky asked to see our selection of gold crosses. He picked out a plain small cross with gold chain and asked that I order three of them and engrave “Love Ricky, Christmas 1996” on each. He told us to gift-wrap them in Christmas paper and hold them in the store. Ricky said, “If I’m still alive at Christmas, I’ll pick them up. If not, please deliver these to my wife on Christmas Eve.” One was for his wife and the others for his teenage daughters. Unfortunately, Ricky didn’t make it to Christmas, and I delivered the crosses when promised. I cannot begin to describe the emotion his wife and daughters had when they found out that Ricky had thought so far ahead that he gave them one final Christmas present. It was the highlight of their Christmas, as it was for every member of my staff. We have chosen a profession that can bring a lot of joy. That’s what really matters.
 
DALE F.,  
JACKSON, MI

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular